Our RAM module is worth taking about. Via `Shared Contacts’ of lender BDMs, RMs, and others (that may optionally be synced to Outlook), you may send a single email to groups of support people that might be able to assist with a scenario or question. With the introduction of Nexus (email), all emails will now carry a reference ID in
Our first version of Edge, a post-settlement and repricing system, was created around 2010. It has seen a number of changes over the years, and with the introduction of the new Nexus mail system, it’ll be updated again. There’s dozens of copycats now, and the industry finally caught up with the concepts, ideas, and methods that were the backbone of
I shared a BSB website example the other day and talked briefly about why it existed, and how a conversion facility was necessary. The broker in question didn’t have a sound conversion funnel in place, so I built one with her. The net result of up to 280 cold views each hour? Four new bookings in a single day, which
I’ve shared a ton of screenshots lately, but I couldn’t remember if I shared some images to support a discussion on our ‘Switch’ module. Either way, it works well enough to deserve a little more airtime. I expect to record a video or two tonight for YT and our Facebook groups, so keep an eye out to see this module
In what is probably the second-last group of screenshots I share, I’m going to show you one type of feature that every broker needs to have. We have three post types that showcase your downloads, videos, and social media content. It’s the latter that I’ll talk about. When you post to social, your content is quickly buried under hundreds of
A module we’ve introduced to your website – and one that isn’t commonly used – is your ‘Employment’ section. Managed from within Yabber, it provides a facility to advertise vacancies, but more importantly, it provides a channel through to your mentoring program (that you should consider if you’re appropriately qualified). The mentoring backend has a lot of moving parts, but
Every page on your website is a ‘type’ of landing page that attracts an audience from multiple sources – I say it *all* the time. Traffic comes from social, search, referrals, partners, and a ton of other locations, so while each page has a focused purpose, the end objective remains the same – a conversion. That conversion won’t come if
The fuel that feeds Search Engines is content that fulfils Google’s expectation of Expertise, Experience, Authoritativeness, and Trust (abbreviated by Google as EEAT), and this can only only be achieved by producing original and relevant material that keeps users engaged. It’s not rocket science. We’ve borrowed Google’s EEAT attributes as part of our own ‘Magic Lantern’ model and expanded it
All websites delivered as part of our current promotion will receive a standalone comparison engine website. There’s a 1-week delivery on the broker website, but the comparison engine will come next month. Call or text me on 0400 777 300. Our website with supporting digital/social via our Yabber marketing system is the bee’s knees, and it’ll cost you less than
More brokers have asked me about the ‘Photos API’ in the last few weeks than the last few years, so I’ve dusted off notepad to code in some updates, and I’ll publish something on our website this week to make the feature more widely known. The tool is integrated with a number of (primarily mobile) tools, and the idea is
A short time back we reintroduced our ‘Rescue’ program. We negotiated back and forth with our insurer and lawyers for a few months before introducing the first insured marketing service in the country (at least I think it is). Our claim: Triple your results or $1m. That’s one million dollars. It started at $20k. It really is that simple. We
A note for clients. We pushed an update to the Yabber plugin today which forces the expanded ‘Calendly-style’ calendar to show on your ‘appoinrnent’ page. Dates and times populate based on calendar availability, and bookings are made directly to Outlook. All other integrated automation applies, such as email, SMS, voicedrops etc. The calendar format wasn’t getting the usage it deserved,
