Shad of the Day, 15th November 2024. More of the same nonsense with *multiple* compliance issues. This gem comes to us from ‘Finance Group AU’ (aka ‘Finance Scanner’ among other fake brokerage brands), and it’s operated by a typical leadgen crowd called Biz Focused. If you’re ever in need of some finance humour you simply need to sit yourself down
Shad of the Day, 7th November 2024. Just another example of somebody using trickery to bait consumers into a phone call (by failing to disclose a comparison). Note the second comment. The subscription experience celebrates the same commitment to compliance and ethical marketing. It’s probably unfair to point this group out since non-compliance is now the rule rather than the
Pictured are some recent domain name sales, although the big-ticket sales are normally protected by an NDA. The purchasers of these names understood the value of online real estate. I’m selling the website and leadgen facility behind what I believe to be the best domain in the industy. It comes with trust, appeal, socials, and traffic. You’ll take ownership of
You’re going to see a string of brokers refer to the linked study for the next week or so. Data will further fuel the war on trail, but please remember that results are consistent with numbers published in ‘The Conversation’ well over a decade ago, and certainly consistent with a study sanctioned by a steering committee I participated in during
The company managing the advertising for the group pictured on the right have simply copied Macquarie’s logo, creative, and general formatting. There’s generally no rule against leaning on recognition, but it will always come at the expense of your own brand. It’s always a shame to see such a lazy advertising effort (the copy, landing page, and everything that comes
Shad of the Day, 11th October 2024. It’s been a while since I’ve posted a Shad. After the first couple of thousand I started to bore myself with the repetition. However, while we’ve had an impact on dodgy pay-per-lead leadgen, this has shifted many into selling their ‘magic broker flow pipeline accelerator unicorn’ systems, all of which aren’t worth having
This is a note for clients, and it’s important. As per our deprecation schedule, and in line with Telstra’s own retirement timeline, we have ceased all support for V2 of their API and diverted all functionality to V3. This change introduces some significant updates and a large number of improvements. Pictured is the Voicedrop panels which have seen some updates,
There’s a Facebook group called ‘Mortgage Brokers Australia’ that I get banned from all the time. Unlike others in my field, I don’t start conversations, but I’ll often call out marketing pretenders on their ubiquitous BS. One such example is ‘Jessica’. I only know of her because I inherited somebody that had worked with her, so I’m familiar with her
This is a very important note for clients. You’ll be hearing more from us via email as recent and pending Yabber changes will impact everybody. The number of brokers that use more than one CRM, or multiple pieces of software, is quite staggering, and any tool or process that duplicates data will impact productivity and potentially compromises compliance. This has
I saw a post on LinkedIn a few weeks back where a broker was celebrating the fact that he was working his weekend in his pyjamas. Each to their own, I guess, but the same weekend was very different for me. Starting on a Saturday morning, I supported four of my brokers and property guys with a seminar in SW
This is an important note for clients. We’ve updated the ‘Formly’ module on your website and in Yabber. We’re migrating all foms manually over the next couple of days, so you might experience some minor disruptions. This major update coincides with the new Trigger and Email Marketing features, but the first step is migrating your forms. There are a large
The single most significant change we’ve introduced to our website framework in the last few years is the inclusion of full-featured Property Listings. The module will make its way out of a lengthy Beta sometime soon and find its way into our standard website and Elementor plugins. The Property module is significant and unique in that the effectiveness of the
