There is nothing more inspiring than spending the day with a broker that is leaving his legacy finance life behind and has chosen change. I tried to convert a cafe owner into a mortgage customer as an early demo of ‘how easy it is’, but it turned out she was a 20-year banking executive that was now working as a
Now for clients. As previously advised, the landing page module is offline until Tuesday for a significant update. The module that is most commonly used, and that which is connected to the ‘Solis’ one-click full campaign module, is used more often than any other landing feature, so we’ve built in testimonial features, block content, and some other tools to ensure
From very early next year we’ll be releasing our Comparison API to unrestricted use. Until now, the only groups that were generally using the tool were those ‘testing’ the comparison engine on their website and those ethical leadgen guys that were returning valid results to users (the registered Beta was always available but rarely promoted). After a very lengthy period
I met a new client in Sydney’s Narellan yesterday morning before a few days off. She signed up on the spot, and since I had time, I figured we’d make the most of the large crowds. We don’t normal run on-site ‘anything’ with basic website clients, but in this case I was already there. The coffee shop permitted us to
For clients, now is a good time to try the ‘Seasonal’ features in Yabber. Unlike conditional website content which is shown on the basis of interest, borrowing objective, occupation, etc., Seasonal content are blocks that are replaced for a defined time interval before referring back to a default state. Seasonal swaps are normally applied to your website logo and social
You’ll hear many talk about what’s necessary to build a large referral network, but most of it is rather antiquated. This doesn’t mean the time-tested ways of building networks won’t work, it simply means that you can improve on the effectiveness of your positioning in the market (in seriously significant ways) by actually positioning yourself differently. Your service, panel of
With the exception of aggregators, Belief has the largest document, video, and image content library in the industry. There are thousands of images (general and broker related), and billions (with a ‘B’) if you include those via third-party sources. Additionally, our library – for PDF documents, images, and video – allows for one click branding and integration with your website
More conversations means more volume… and that’s the basis of all our relationship programs. It’s the most bizarre thing when small-minded brokers question the potential to return large daily volumes because they haven’t developed an understanding of the basic formula that underpins their growth. I mentioned 5m a day recently – pick the right people and partners in the right
Shad of the Day, 12th December 2023. This ad (in multiple forms and pages) comes from a mob called ‘Acquirely’ – they’re clearly a little clueless when it comes to financial advertising. There’s generally no harm in promoting on rate (since it’s considered by almost all borrowers to be the single most important product attribute), but when you advertising 5.39
Spent the morning at Leppington and Leppington Village Homeworlds. Do you want to know how I know there weren’t any other brokers floating around? We talked to everybody! We’d still be there if it wasn’t 40 degrees – even sales staff went home early. If volume is driven by conversations, then conversations are required for growth. I’d write it into
Shad of the Day, 5th December 2023. We’ve featured Compare-1 before, but as other leadgen charlatans have followed our advice and and altered their ads slightly (still all non-compliant, but they lie ‘less’), Compare haven’t changed a bit. Coming from a group called ‘BizLeadz’, the same fake advertising, baiting, and deceptive practices apply as always. This is the non-compliant and
The mortgage industry has it wrong. We’ll be working closely with a single broker to demonstrate what it takes to have a 5m day, or 100m month. Those numbers seem ridiculous to many brokers, so the only way of detailing why and how our managed guys see more volume in a day than most see in a month is to
