Important note for clients. Over the last few months we’ve spent a ridiculous amount of time reworking the funnel flows for various types of advertising (we’ve had to cater for the ubiquitous illegal advertising that populates various social platforms). Typical leads off *generic* programs are coming in at around $15 (this includes leads delivered by our free plugin), while funnel-focused
The Matrix is a system that periodically assesses every known industry website and ranks them in terms of their determined effectiveness and known search authority. Starting last week, and continuing until further notice, the system will update every day. For those that use the system as part of any performance-based program, the results are periodically reviewed and certified by a
Note to clients. We’ve updated the Shortt URL tool in Yabber. It now seamlessly integrates with conditional interests, and the specific user is tracked when the link is used on your website (handy for external websites since external links aren’t tracked in Yabber… yet). As a complete rewrite, the statistics are recorded in the new AI-driven Xena statistics module. Needless
As part of a significant update to our one-click landing page module, we’ve updated some of the features of our basic landing pages. Until now, when you’ve sent a landing page to your website (normally an entry page), the conditional redirections were always inherited from the form. Effective tomorrow, you may define an alternate group of conditional ‘second-page’ redirects (single
Note to clients. We’ve just updated all the image creation tools in the image factory, so you may experience a few interruptions over the next couple of days while we iron out the bugs Pictured is the basic ‘Square Quote’. The background, text types, fonts, colours, strokes, sizes, attribution details, footer, logo positioning, and so on, are all fully customisable,
One of the features of Yabber that is less visible than others is the lender rate email signature. The signature is an image that may be used in an email signature to return the lowest rate of a specific type. Yabber provides links to the direct image and will also create a HTML link for inclusion in your email signature.
There is nothing more inspiring than spending the day with a broker that is leaving his legacy finance life behind and has chosen change. I tried to convert a cafe owner into a mortgage customer as an early demo of ‘how easy it is’, but it turned out she was a 20-year banking executive that was now working as a
Now for clients. As previously advised, the landing page module is offline until Tuesday for a significant update. The module that is most commonly used, and that which is connected to the ‘Solis’ one-click full campaign module, is used more often than any other landing feature, so we’ve built in testimonial features, block content, and some other tools to ensure
From very early next year we’ll be releasing our Comparison API to unrestricted use. Until now, the only groups that were generally using the tool were those ‘testing’ the comparison engine on their website and those ethical leadgen guys that were returning valid results to users (the registered Beta was always available but rarely promoted). After a very lengthy period
I met a new client in Sydney’s Narellan yesterday morning before a few days off. She signed up on the spot, and since I had time, I figured we’d make the most of the large crowds. We don’t normal run on-site ‘anything’ with basic website clients, but in this case I was already there. The coffee shop permitted us to
For clients, now is a good time to try the ‘Seasonal’ features in Yabber. Unlike conditional website content which is shown on the basis of interest, borrowing objective, occupation, etc., Seasonal content are blocks that are replaced for a defined time interval before referring back to a default state. Seasonal swaps are normally applied to your website logo and social
You’ll hear many talk about what’s necessary to build a large referral network, but most of it is rather antiquated. This doesn’t mean the time-tested ways of building networks won’t work, it simply means that you can improve on the effectiveness of your positioning in the market (in seriously significant ways) by actually positioning yourself differently. Your service, panel of
