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Example Interest Rates: Home Loan Variable: 5.38% (6.14%*) • Home Loan Fixed: 5.39% (6.67%*) • Fixed: 5.39% (6.67%*) • Variable: 5.38% (6.14%*) • Investment IO: 5.69% (6.52%*) • Investment PI: 5.49% (5.98%*)

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beliefmedia

The Bro Mobile

With the need to carry more broker bums on weekends, we’ve invested in a few extra seats. It’s called the ‘Broker Mobile’, or ‘Bro Mobile’ for short.

January 11, 2025
advertising

Compliance and Performance Accountability

I tend to waffle on about the lack of a comparison rate in advertising, and It’s not because I think the comparison is overly important, and it’s not simply because it’s against the law. It’s because I see it as a deliberate means to deceive consumers. Failure to abide by such an entry-level and seriously basic obligation – particularly when

December 9, 2024
advertising

Use of the Australian Coat of Arms in Financial Advertising

There are a few big-ticket compliance SNAFUs in this ad (the exclusion of the comparison being the most obvious), but usage of the Coat of Arms in a black and white ad designed to emulate a Government document is the focus of this rant. The use of the mark is regulated under federal law, and its use in any advertising

December 7, 2024
beliefmedia

The Cost of a Facebook Lead for Mortgage Brokers

The relevance of the screenshot is because it was taken when our broker attracted 50 leads – the typical number of ‘leads’ delivered by leadgen charlatans at a cost of around 8k. Leads delivered by leadgen crooks convert under 3%, and usually closer to zero. You would literally enjoy more success if you parked your ass at a bus stop

December 6, 2024
advertising

Shad of the Day, 15th November 2024, Biz Focused

Shad of the Day, 15th November 2024. More of the same nonsense with *multiple* compliance issues. This gem comes to us from ‘Finance Group AU’ (aka ‘Finance Scanner’ among other fake brokerage brands), and it’s operated by a typical leadgen crowd called Biz Focused. If you’re ever in need of some finance humour you simply need to sit yourself down

November 15, 2024
advertising

Shad of the Day, 7th November 2024 – Simpli

Shad of the Day, 7th November 2024. Just another example of somebody using trickery to bait consumers into a phone call (by failing to disclose a comparison). Note the second comment. The subscription experience celebrates the same commitment to compliance and ethical marketing. It’s probably unfair to point this group out since non-compliance is now the rule rather than the

November 7, 2024
beliefmedia

The Best Domain Name in the Finance Industry

Pictured are some recent domain name sales, although the big-ticket sales are normally protected by an NDA. The purchasers of these names understood the value of online real estate. I’m selling the website and leadgen facility behind what I believe to be the best domain in the industy. It comes with trust, appeal, socials, and traffic. You’ll take ownership of

November 6, 2024
beliefmedia

How Much a Lever Makes Off Your Home Loan

You’re going to see a string of brokers refer to the linked study for the next week or so. Data will further fuel the war on trail, but please remember that results are consistent with numbers published in ‘The Conversation’ well over a decade ago, and certainly consistent with a study sanctioned by a steering committee I participated in during

November 3, 2024
advertising

The Copycat Macquarie Advert

The company managing the advertising for the group pictured on the right have simply copied Macquarie’s logo, creative, and general formatting. There’s generally no rule against leaning on recognition, but it will always come at the expense of your own brand. It’s always a shame to see such a lazy advertising effort (the copy, landing page, and everything that comes

October 13, 2024
advertising

Instagram Post, 11 October 2024, 9:04 pm

Shad of the Day, 11th October 2024. It’s been a while since I’ve posted a Shad. After the first couple of thousand I started to bore myself with the repetition. However, while we’ve had an impact on dodgy pay-per-lead leadgen, this has shifted many into selling their ‘magic broker flow pipeline accelerator unicorn’ systems, all of which aren’t worth having

October 11, 2024
beliefmedia

SMS Module Updated to V3

This is a note for clients, and it’s important. As per our deprecation schedule, and in line with Telstra’s own retirement timeline, we have ceased all support for V2 of their API and diverted all functionality to V3. This change introduces some significant updates and a large number of improvements. Pictured is the Voicedrop panels which have seen some updates,

October 10, 2024
beliefmedia

Banned from MBA Again

There’s a Facebook group called ‘Mortgage Brokers Australia’ that I get banned from all the time. Unlike others in my field, I don’t start conversations, but I’ll often call out marketing pretenders on their ubiquitous BS. One such example is ‘Jessica’. I only know of her because I inherited somebody that had worked with her, so I’m familiar with her

August 8, 2024
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The comparison rate is calculated on a secured loan of $150,000 with a term of 25 years with monthly principal and interest payments. WARNING: This comparison rate is true only for examples given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate. Important Information: Applications are subject to credit approval. Full terms and conditions will be included in our loan offer. Fees and charges are payable. Interest rates are subject to change. Offer does not apply to internal refinances and is not transferable between loans. As this advice has been prepared without considering your objectives, financial situation or needs, you should consider its appropriateness to your circumstances before acting on the advice. [ Example Credit Guide Link ]
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