Around March this year we had a client ask to have default page titles and formatting modified on around 70 pages. The request exposed a weakness in the mortgage broker website architecture that prevented easy (and global) modifications to page titles. Not good. In the latest update to the website marketing framework, we’ve made modifications to the title module that
We’ve recently updated the ‘Testimonials’ website and Yabber module, and the changes are significant enough that the feature requires a reintroduction. In a world populated with copious quantities of finspam and fake brokerages, it’s important to validate your business as one that is real and actually exists. Testimonials and reviews provide social proof and tend to shape the early opinion
In creating the revised version of our Mortgage Broker Website, we’ve had to create various elements that’ll support different types of navigation. Similar to the Related Series module, the feature described in the linked article simply creates a block of styled links in a block or list. Used by a large number of pending Yabber features, such as ‘Titles’ and
On the back of a recent request from a client, we’ve created a new style of featured panel that’ll return a lender rate textbox that is managed entirely from Yabber (the tool is simplified Yabber version of our our former Rate Textbox). While the former rate panel remains, the new panel is simplistic and arguably more persuasive. The featured rate
We recently encountered a broker that waited 6-months to have a logo changed on an aggregator-style website – in that time another company was shown. A full 6-months! This gave us reason to dust off the old Platinum logo features, add a little more functionality, and push the tools into a standalone Yabber panel. The result is an additional component
We’ve recently updated the facility to update details on your website’s front page. Pictured are the changes to the primary CTA buttons. These buttons now include more CTA options, such as a Wistia or Video modal, linking to an internal or external page, phone number, PDF modal, or a modal or lender modal. Because these assets are registered in Yabber,
Note to clients. As you’re well aware, Yabber includes dozen of form options and automation features. However, there are times where you’ll want to create a custom website form yourself via the default drag-and-drop Elementor form block. We’ve just pushed a module to Yabber that accepts and processes data submitted via a custom Elementor form (it’ll record all submissions by
We all know that every page on your website is a type of landing page, so every page requires a lead magent/offer and subscription form backed by all the fancy-pants automation. Yabber obviously makes this easy with one-click assignment of calendar-integrated forms to any page. However, just because every page on your website is a landing page doesn’t mean that
Shad of the Day, 4th August 2023. Last time when we shared an ad from EMBR Group, one of the team challenged us on the ‘so-called laws’ that are in place to protect illegal advertising. Nice to know your business interests are protected by this brand of inspired intellect. This is just more of the same. Don’t state that you’ll
Shad of the Day, 3rd August 2023. If you’re familiar with my leadgen rants, this is simply more of the same. After around 500 of these things we’re now just enjoying variations on a theme. The Compare-1 clowns violate a number of laws, but it appears that brokers, ACL holder, and aggregators, just don’t care. Brokers don’t have to bait
It never ceases to surprise me how many brokers will host their referral form with Google Forms, or with a ‘standard’ website form. Ours is obviously very different. By default, or website form will show basic fields, and it’ll only render a single referral option. You may, however, add more referrals via the ‘Add Another’ option, and you may add
Here’s a funky feature you won’t see with many digital experiences, but it’s one that will have a significant impact on your customer engagement and conversions. We say over and over that the glue that’ll keep funnel participants engaged is relevance, and this was demonstrated with a post we shared this morning which showed how various blocks of content (particulary
