Rate data on your website is important. I’ve discussed it over and over, and I’ve talked about how those that are misinformed will erroneously associate information and education as a rate-driven broker culture. It’s BS. From a performance point of view, I’ve attached some stats from a broker getting good results. The graph shows only lender product pages (stacked by
This statistic is very revealing. 100 million page pairings over a single year (from one of our own sites). It’s why we built the same features into your website. Think of the conversion possibilities hiding in those numbers. Every page on your website is a type of landing page. Treat it as such and your life will change.
Stats from typical calculator views on a ‘typical’ site. You need to have calculators on your site to satisfy broad E+AT expectations, but they’re only something you need to have, not something that’ll actually be used. For a lot of brokers, 10-20 page views a day on just calculator pages might be a lot, but for our guys – while
What would you pay to have an extra 25’000 visitors to your website every day? Is you were throwing money at Facebook, you would expect to pay around 300k. The broker associated with the pictured graph is attracting an average of 15k child visits to his website *every day* on the back of *just* the Geographic and Streets module. He
As I work through and update the vast array of advanced statistics in Yabber, I’m coming across some images I think are worth sharing. Pictured center are stats for a Sydney broker. He’s averaging just 10 page views a day on his ‘cornerstone’ finance pages which isn’t too bad given he’s had his site for about a month (he previously
With our updated Nexus email toolkit going live this week, we’ve updated the method for real-time syncing of your Microsoft Contacts (with all data, including the ‘Categories’ that are now used as lists) with Yabber and your CRM. The module works in the background and preforms flawlessly. The module is quite powerful, and we’ve built in a few seriously funky
I’ve shared a ton of screenshots lately, but I couldn’t remember if I shared some images to support a discussion on our ‘Switch’ module. Either way, it works well enough to deserve a little more airtime. I expect to record a video or two tonight for YT and our Facebook groups, so keep an eye out to see this module
One day. Four partnership meetings. Two signed up immediately, and one is already sending deals. The secret is to ignore everything you were ever told and employ a real value-driven strategy.
In what is probably the last batch of website screenshots, I’ll show you a valuable resource that you’re unlikely to see anywhere else. The password-protected education, client, partner, and other resources can be used to build member or subscriber portals. You may not need them now, but when they’re required they’ll be waiting for you, and as your business grows,
In what is probably the second-last group of screenshots I share, I’m going to show you one type of feature that every broker needs to have. We have three post types that showcase your downloads, videos, and social media content. It’s the latter that I’ll talk about. When you post to social, your content is quickly buried under hundreds of
A module we’ve introduced to your website – and one that isn’t commonly used – is your ‘Employment’ section. Managed from within Yabber, it provides a facility to advertise vacancies, but more importantly, it provides a channel through to your mentoring program (that you should consider if you’re appropriately qualified). The mentoring backend has a lot of moving parts, but
Most websites need a ‘Team’ page, although it’s often excluded if you have just one team member. Managed by users directly through Yabber, we first create locations and businesses before creating a team member profile. This method allows for any combination of business types, and it was designed to support franchisees or organisations with a mix of branded and unbranded
