A couple of years ago we ran an experiment where we replaced a broker with an AI. Using all our own tech, the broker had direct oversight before recommendations were made, or before communication of any type. The net result was better customer satisfaction, and better product/processing outcomes (borrowers were briefed on the AI experiment so there was an inherent
The purpose of sharing this screenshot isn’t because the lead cost is low, because it isn’t, but it is within acceptable limits despite the fact the campaign is performing in the bottom 35% of all those we manage. I see businesses buy individual leads for anything between $80 and $200, and brokers will routinely purchase packs of 50 leads for
We’re a few days away from rolling out the final update to the new Sendify (social media) module. Morphing Instagratify, Sendly, Vista (Outlook social), SendPress, and other social modules directly into a unified module (and sitting on top of the content library), there are literally dozens of seriously funky social features and tools. One of the new features is the
This is a reasonable example of what the leadgen charlatans don’t want you to see. There’s a $20 budget assigned to a video ad, and after a few days of its initial run it’s already returning $6.20 leads. Given that it’s a first print, the split and improvements will likely drive the cost to around $3 (CPC still isn’t where
I criticise leadgen charlatans all the time. Usually because they’re a business-debilitating service that’ll do nothing but expose you to non-compliance and illegal advertising. Digital leadgen is easy. A ‘generic’ campaign takes minutes to create and outperforms pay-per-lead and industry-unawares leadgen peckers without exception. If you’re engaging in Facebook advertising, consider the pictured 85 leads at $5.69 (still high, and
A broker shared a link to a PDF I thought was worth reading. The document, however, wasn’t branded with his name, logo, web address, phone number, or anything else – it instead included a generic brand shared by a few hundred. I had my wife call the 1800 number and the call was referred to a *different* broker. It shouldn’t
Note for clients. Yabber’s Content Library is undergoing a seriously significant update. As part of an architectural overhaul that impacts most major systems, the Content Library (in company with associated systems, such as the Media Factory, Instagratify, and Vista) is seeing new functionality that’ll integrate it directly with the updated Sendify (social media) modules. The Content Library already includes thousands
This is an important note for all website and Facebook advertising clients. Xena is the only statistical engine of its kind in the market, and it builds on the amazing conditional engine that has continued to consistently deliver clients with spectacular website, promoted, and funnel results. While our existing model is industry-leading, the Xena engine takes our decade-old BeNet AI
We’re big advocates for brokers recording their own ads (rather than using our generic video). It’s easy to do: you pull out your phone and read off a few lines of text. Simple. The personalisation is more likely to engage with your audience, it enhances branding, and it legitimises your operation. You can shoot a little B-roll in the office,
This is one of the dozen different image formats that are automatically created whenever a cash rate decision is made. This particular style is called ‘RBA Square Essentials’. The purpose is to enable a small commentary to accompany the standard information. If you create the image manually in Yabber, all aspects of the template may be customised. Once a cash
This is obviously just an example image. It’s one of about a dozen different image formats that are automatically created whenever a cash rate decision is made. This particular style is called simply ‘RBA Basic’ and it’s the least impressive of all images created by Yabber, but it’s also one we’ve just pushed into our *free* industry website plugin. It’s
The Matrix is a system that periodically assesses every known industry website and ranks them in terms of their determined effectiveness and known search authority. Starting last week, and continuing until further notice, the system will update every day. For those that use the system as part of any performance-based program, the results are periodically reviewed and certified by a
