I spent just four hours with a WA broker yesterday, and he shot what might be a record 30+ videos in that short time. Take after take was fluent, inspired, and without error – it was seriously impressive. I’m very clear with business owners – the video we shoot won’t have much of an impact on anything unless we do
During the week I spent a large part of every day running programs for a client in Edmondson Park. The area where I worked is close to the local YBR office, and you’ll note from the photo that the office has a fantastic location directly opposite the railway station. It’s street-level locations with tons of ‘static’ and foot traffic (like
Every now and again I feel the need to prove a point because there are still brokers and other businesses that are led to believe by the leadgen charlatans that investing in (what is usually non-compliant and/or illegal) pay-per-lead services is a good idea. Paid leadgen services might charge around $18-$20’000 for the pictured 148 leads, while our broker paid
The pictured YouTube channel was empty yesterday. Today, there’s nearly 50 videos with about a dozen more to come. The same videos (and extras) were split into about 200 snippets for social that might be used over 6 months. Time to create the library? One day. Immediate business impact? Zero. As I told James before, during, and after our shoot,
I’ve spent a few days over the last week visiting brokers and property professionals with no real purpose. Today, it was Camden’s turn. There’s a ton of aggregation management in the area so I suspected they had some sort of local presence or visibility, but I was entirely wrong. What started as an unplanned walk around Argyle/High St. turned into
Last Wednesday I spent most of the day with a relatively new broker that planned her first sessions sourcing and meeting potential referral partners. She found four accountants that she wanted to work with and we staggered the appointments through the day. We ran an internal program called ‘Saturn’ with results that exceeded any other single partner day I’ve had
A note for clients. This is a minor feature, and is one that has existed in our website framework for a long time, but it’s more relevant now as we start to expose additional partner and property features. Our address ‘suggestion’ autocomplete form is a plug-and-play feature. You simply assign an ID to a standard form text field and the
There’s a property module integrated with Yabber that we’ve used ourselves for some time, and the features will be enabled in a plugin update we’ll be pushing this month. First, why did we build a property module into a broker website? Apart from the obvious overlap with many brokers wearing many hats, the module is designed to support your property
Why did we add a malware/IP search engine to our mortgage broker website? It might seem out of place, but the focus of many of our articles sent to broker websites is orientated around identity protection, online scams, and digital safety, so the page is one that is (or will be) linked from these articles to further reinforce your expertise.
A couple of years ago we ran an experiment where we replaced a broker with an AI. Using all our own tech, the broker had direct oversight before recommendations were made, or before communication of any type. The net result was better customer satisfaction, and better product/processing outcomes (borrowers were briefed on the AI experiment so there was an inherent
The purpose of sharing this screenshot isn’t because the lead cost is low, because it isn’t, but it is within acceptable limits despite the fact the campaign is performing in the bottom 35% of all those we manage. I see businesses buy individual leads for anything between $80 and $200, and brokers will routinely purchase packs of 50 leads for
We’re a few days away from rolling out the final update to the new Sendify (social media) module. Morphing Instagratify, Sendly, Vista (Outlook social), SendPress, and other social modules directly into a unified module (and sitting on top of the content library), there are literally dozens of seriously funky social features and tools. One of the new features is the
