This update is worthy of mention, not only because its a (noteworthy, albeit minor) website framework update, but because it’s something anybody can do very easily (with good reason to do it). In the former website framework, all RBA articles were published as children of a post in the Resources module. The problem with this setup is that it required
What does the business section look like on our mortgage broker website framework? Not much has changed in the various updates and there’s still around 12 basic pages. Unlike resi and associated lending, we have some information pages to supplement the FAQ module (pictured as truncated screenshots). Business lending is easy and essential, and it’s a gateway into residential and
Pictured is three of the (15 or so) archive pages on the new website framework – the Finance Archive, Services Archive, and Resources Archive. These pages are difficult to find and are used more of an internal sitemap than any functional page. What the image will do is give you an indication of some of the evergreen cornerstone pages we’ve
With great power comes great responsibility. When the mortgage industry accounts for over 75% of all volume, one expects that industry to represent themselves with honesty and integrity. The biggest reason it *isn’t* okay to use rates in your advertising is if you’re using them to bait consumers into forming a false impression. In other words, you want to trick
Spent some time shooting some video today with Andrew and one of Sydney’s top property sales agents. We talked about all things construction and building contracts. There are still boneheads in the industry that’ll tell you this isn’t necessary.
The Re-Mortgage brand run by ‘Mortgage Magnet’ is one of the most dishonest leadgen services in the industry. They engage in false advertising, predatory practices, fraud, and they disregard about every piece of legislation designed to protect consumers. They’re an example of ‘Worst Interest Duty’. We’ve critiqued Mortgage Magnet numerous times in the past (in fact, in the last week
For the last few years we’ve made attemps to call out illegal, non-compliant, unethical, or offensive financial advertising. Originating mainly from pay-per-lead services, the plethora of deceptive finspam has left a permanent stain on the industry’s underpants. We were fortunate to be asked to provide advice and guidance to various groups over the last year, and it’s great to see
I tend to waffle on about the lack of a comparison rate in advertising, and It’s not because I think the comparison is overly important, and it’s not simply because it’s against the law. It’s because I see it as a deliberate means to deceive consumers. Failure to abide by such an entry-level and seriously basic obligation – particularly when
The relevance of the screenshot is because it was taken when our broker attracted 50 leads – the typical number of ‘leads’ delivered by leadgen charlatans at a cost of around 8k. Leads delivered by leadgen crooks convert under 3%, and usually closer to zero. You would literally enjoy more success if you parked your ass at a bus stop
Shad of the Day, 15th November 2024. More of the same nonsense with *multiple* compliance issues. This gem comes to us from ‘Finance Group AU’ (aka ‘Finance Scanner’ among other fake brokerage brands), and it’s operated by a typical leadgen crowd called Biz Focused. If you’re ever in need of some finance humour you simply need to sit yourself down
Had the pleasure of Peter (from ‘Duck Duck Go’) and his family at the farm today. Currently Duck’s product manager, he’s previously worked with Firefox, Blackberry, and others. As far as I’m concerned, his greatest claim to fame is work as the Technical Adviser for the series finale of HBO’s ‘Silicon Valley’. A true genius. Looking forward to next time.
Pictured are some recent domain name sales, although the big-ticket sales are normally protected by an NDA. The purchasers of these names understood the value of online real estate. I’m selling the website and leadgen facility behind what I believe to be the best domain in the industy. It comes with trust, appeal, socials, and traffic. You’ll take ownership of
