For the last few years we’ve made attemps to call out illegal, non-compliant, unethical, or offensive financial advertising. Originating mainly from pay-per-lead services, the plethora of deceptive finspam has left a permanent stain on the industry’s underpants. We were fortunate to be asked to provide advice and guidance to various groups over the last year, and it’s great to see
I tend to waffle on about the lack of a comparison rate in advertising, and It’s not because I think the comparison is overly important, and it’s not simply because it’s against the law. It’s because I see it as a deliberate means to deceive consumers. Failure to abide by such an entry-level and seriously basic obligation – particularly when
The relevance of the screenshot is because it was taken when our broker attracted 50 leads – the typical number of ‘leads’ delivered by leadgen charlatans at a cost of around 8k. Leads delivered by leadgen crooks convert under 3%, and usually closer to zero. You would literally enjoy more success if you parked your ass at a bus stop
Shad of the Day, 15th November 2024. More of the same nonsense with *multiple* compliance issues. This gem comes to us from ‘Finance Group AU’ (aka ‘Finance Scanner’ among other fake brokerage brands), and it’s operated by a typical leadgen crowd called Biz Focused. If you’re ever in need of some finance humour you simply need to sit yourself down
Had the pleasure of Peter (from ‘Duck Duck Go’) and his family at the farm today. Currently Duck’s product manager, he’s previously worked with Firefox, Blackberry, and others. As far as I’m concerned, his greatest claim to fame is work as the Technical Adviser for the series finale of HBO’s ‘Silicon Valley’. A true genius. Looking forward to next time.
Pictured are some recent domain name sales, although the big-ticket sales are normally protected by an NDA. The purchasers of these names understood the value of online real estate. I’m selling the website and leadgen facility behind what I believe to be the best domain in the industy. It comes with trust, appeal, socials, and traffic. You’ll take ownership of
The company managing the advertising for the group pictured on the right have simply copied Macquarie’s logo, creative, and general formatting. There’s generally no rule against leaning on recognition, but it will always come at the expense of your own brand. It’s always a shame to see such a lazy advertising effort (the copy, landing page, and everything that comes
Shad of the Day, 11th October 2024. It’s been a while since I’ve posted a Shad. After the first couple of thousand I started to bore myself with the repetition. However, while we’ve had an impact on dodgy pay-per-lead leadgen, this has shifted many into selling their ‘magic broker flow pipeline accelerator unicorn’ systems, all of which aren’t worth having
This is a note for clients, and it’s important. As per our deprecation schedule, and in line with Telstra’s own retirement timeline, we have ceased all support for V2 of their API and diverted all functionality to V3. This change introduces some significant updates and a large number of improvements. Pictured is the Voicedrop panels which have seen some updates,
I saw a post on LinkedIn a few weeks back where a broker was celebrating the fact that he was working his weekend in his pyjamas. Each to their own, I guess, but the same weekend was very different for me. Starting on a Saturday morning, I supported four of my brokers and property guys with a seminar in SW
This is an important note for clients. We’ve updated the ‘Formly’ module on your website and in Yabber. We’re migrating all foms manually over the next couple of days, so you might experience some minor disruptions. This major update coincides with the new Trigger and Email Marketing features, but the first step is migrating your forms. There are a large
The single most significant change we’ve introduced to our website framework in the last few years is the inclusion of full-featured Property Listings. The module will make its way out of a lengthy Beta sometime soon and find its way into our standard website and Elementor plugins. The Property module is significant and unique in that the effectiveness of the
