More conversations means more volume… and that’s the basis of all our relationship programs. It’s the most bizarre thing when small-minded brokers question the potential to return large daily volumes because they haven’t developed an understanding of the basic formula that underpins their growth. I mentioned 5m a day recently – pick the right people and partners in the right
Shad of the Day, 12th December 2023. This ad (in multiple forms and pages) comes from a mob called ‘Acquirely’ – they’re clearly a little clueless when it comes to financial advertising. There’s generally no harm in promoting on rate (since it’s considered by almost all borrowers to be the single most important product attribute), but when you advertising 5.39
Spent the morning at Leppington and Leppington Village Homeworlds. Do you want to know how I know there weren’t any other brokers floating around? We talked to everybody! We’d still be there if it wasn’t 40 degrees – even sales staff went home early. If volume is driven by conversations, then conversations are required for growth. I’d write it into
Shad of the Day, 5th December 2023. We’ve featured Compare-1 before, but as other leadgen charlatans have followed our advice and and altered their ads slightly (still all non-compliant, but they lie ‘less’), Compare haven’t changed a bit. Coming from a group called ‘BizLeadz’, the same fake advertising, baiting, and deceptive practices apply as always. This is the non-compliant and
The mortgage industry has it wrong. We’ll be working closely with a single broker to demonstrate what it takes to have a 5m day, or 100m month. Those numbers seem ridiculous to many brokers, so the only way of detailing why and how our managed guys see more volume in a day than most see in a month is to
Shad of the Day, 4th December 2023. We’ve shared the fake ‘Aus Mortgages’ brand in the past, but since it’s still running ads with ‘data’ from May with the same deceptive MO, it deserves to be shared again. This is what you’re buying into when you buy leads. SMS verification is often used as a tool to elevate the value
Shad of the Day, 26th November 2023. This ad comes to us from a guy called ‘Henry Price’, and it’s an excellent example of how deliberate non-compliance can be weaponised (or used as a tool) to intentionally deceive borrowers. If a broker published this ad directly they’d be expelled from the industry in a second… so why and how a
I haven’t posted a Shad for a while because I found myself on repeat. All the leadgen crooks use the same illegal and blatantly non-compliant tactics, and those brokers that buy leads don’t seem to care, so it was a futile exercise after the first 1000 examples. However, this advert is a clear standout for one very blonde reason. First,
Another afternoon spent with a very funky broker recording his first 10-12 website videos, and his first SMSF FB ad.
I once had a conversation with an Uber driver that claimed our water supply was home to replicating alien nanobots, and when they reached the necessary numbers they’d be activated by a laser from Alpha Centauri. This story makes more sense than the dribble in the pictured article. The journalistic community should have a minutes silence for their further loss
I’ll often become frustrated with advice offered to mortgage brokers. I routinely find messaging to consistof nothing but cherry-picked anecdotes, post-hoc sophistry, and false dichotomies, and the antiquated guidance seems impervious to best practice or critical thinking. Fun fact: There are more coaches in the finance industy than mortgage brokers (disclaimer: it only feels this way). Most brokers don’t need
There’s obviously a lot of rate chatter at the moment, so it’s a good time to remind you that our free plugin for brokers includes a range of useful RBA-related tools, such as the JavaScript Cash Rate Graph and text cash rate options. It’s free.
