Shad of the Day, 4th April 2023. There’s a word for those that hide results behind a paywall of any kind (including email) when the results of the fake ‘qualification’ clearly excludes me from any finance: Baiting. It’s illegal and has to stop. Despite the fact that ‘qualification’ objectively decreases the quality of mortgage candidate making contract with you, it’s
Shad of the Day, 3rd April 2023. We expect more from MLB – they’re an organisation that is trying to grow, and they’re actively recruiting brokers into their network. In the past, their advertising has been downright illegal, and it remained unchecked by their aggregator and management for a long time. They’ve recently taken on our advice and removed their
Shad of the Day, 24th February 2023. It seems every day there’s a new leadgen page that pops up on Facebook. It’s the same unethical, non-compliant, and illegal baiting BS that has to end. It’s the same stupid form that serves no purpose other than allow leadgen crooks to assign a higher price to what the form ‘resolves’ to be
Shad of the Day, 6th February 2023. We looked at this experience in the past, although a former client of theirs had a customer make a formal complaint, so it’s worth revisiting. Created by a mob called ‘MakesCents’ (EMBR Group), the subscription funnel breaks a few big-ticket laws that will land your in a world of hurt. Of course, it’s
Shad of the Day, 2nd February 2023. This ad comes to us by way of a fake brokerage run by a low-preforming group by the name of Rowdy Digital. Limited panels shown, but enough info is presented to indicate I wouldn’t qualify for a Blockbuster card (assuming the ‘quiz’ was served for a purpose other than charging more for leads).
Advertising compliance isn’t hard. Here’s another advert that wouldn’t withstand the legal scrutiny of ASIC is they actually had the resources do scrutinise it. RG 234.47 The more that a qualification is required to balance the information contained in the headline claim, the more prominently placed the qualification should be. The headline claim must not itself be misleading. RG 234.51
Shad of the Day, 29th January 2023. Our efforts to name and shame are usually directed at leadgen companies, and we generally don’t like calling out individual brokers. We understand that it’s bad representation introducing compliance issues into your business. In this case, however, it presents an opportunity to make a few points. Not unlike Joust’s blatantly illegal use of
Shad of the Day, 28th January 2023. We expect more from Joust. As a company that sponsors traditional media for airtime, and thus attracting attention, one would think they would invest more effort into satisfying their most basic compliance obligations. When you create an advert with rates, you’re compelled to provide qualification and disclaimers as part of the advert. Accessing
Compliance isn’t hard. These simple ads are more effective than all the leadgen garbage, and they’re all persuasive and effective. None use a silly quiz. Nice work, Entry Finance (no idea who they are, but they’re literally the first non-client broker ad we’ve seen in a month that does a reasonable job).
Today’s Shad of the Day isn’t criticism of the broker – it’s a criticism of the process introduced to their operation by an extremely low-performing and non-compliant mob by the name of Karbn. In terms of the landing experience, we jumped through 21 pages only to reach a dead-end with zero value provided (yes, 21 pages). There’s an article on
Shad of the Day, 10th January 2023. Thi
