Advertising compliance isn’t hard. Here’s another advert that wouldn’t withstand the legal scrutiny of ASIC is they actually had the resources do scrutinise it. RG 234.47 The more that a qualification is required to balance the information contained in the headline claim, the more prominently placed the qualification should be. The headline claim must not itself be misleading. RG 234.51
Shad of the Day, 30th January 2023. The scale and scope of Compare-1’s illegal practices’ is staggering. Because of the multiple breaches, we’ve selected just a few. Violations should be obvious. Almost without excepting, you cannot purport to provide a financial service as a leadgen company. Despite claims that this mob is “regulated by the ASIC”, they are operating illegally.
Shad of the Day, 29th January 2023. Our efforts to name and shame are usually directed at leadgen companies, and we generally don’t like calling out individual brokers. We understand that it’s bad representation introducing compliance issues into your business. In this case, however, it presents an opportunity to make a few points. Not unlike Joust’s blatantly illegal use of
Shad of the Day, 28th January 2023. We expect more from Joust. As a company that sponsors traditional media for airtime, and thus attracting attention, one would think they would invest more effort into satisfying their most basic compliance obligations. When you create an advert with rates, you’re compelled to provide qualification and disclaimers as part of the advert. Accessing
Another Shad of the Day, 27th January 2023. We couldn’t wait until tomorrow to share this abomination. Minimum $4000 cashback on a loan size of minimum 250k. I’d encourage all brokers to submit their details (for a callback) so they’re aware of the nonsense taking place. Disclaimer: This ad is brought to you by unicorns and leprechauns.
Shad of the Day, 27th January 2023. Mortgage House is a great company, and any infraction we see is generally an oversight. In this case, we suspect a marketing intern let one slip. It’s expected that brokers know their legislation, but for those looking for a cheat sheet, ASIC’s Regulatory Guide 234 gives your reason to know the law… and
Compliance isn’t hard. These simple ads are more effective than all the leadgen garbage, and they’re all persuasive and effective. None use a silly quiz. Nice work, Entry Finance (no idea who they are, but they’re literally the first non-client broker ad we’ve seen in a month that does a reasonable job).
Today’s Shad of the Day isn’t criticism of the broker – it’s a criticism of the process introduced to their operation by an extremely low-performing and non-compliant mob by the name of Karbn. In terms of the landing experience, we jumped through 21 pages only to reach a dead-end with zero value provided (yes, 21 pages). There’s an article on
A fake brokerage by the name of FinanceG
Shad of the Day, 20th January 2023. I do
