Shad of the Day, 12th July 2023. This brand comes from John Kennedy of Mortgage Magnet – one of the most non-compliant low-performing products availed to the industy. Branded as ‘Fix My Mortgage’, the fake brand supplements other experiences such as ‘Re-Mortgage’. We’re all entitled to make mistakes, but deliberately deceiving brokers (and, more importantly, lying to consumers) is malfeasance
This is one of the most deceptive advertising experiences in the mortgage industry. If you use a company called Leadify, they’ve introduced clear and deliberate non-compliance into your operation. Like others that are trying to generate ‘cheap leads’ rather than quality conversion, Leadify’s leadgen is defined by false advertising, non-compliance, baiting, and lies. Leadify make false claims, use invalid rates,
Today’s Shad is an interesting one. It comes to you by way of the fake ‘Compare Buzz’ brand. The service is operated by BPM Marketing – the same group behind a number of auto and swimming pool leadgen websites. Fronted by Phuwit Robinson (we couldn’t find details of this guy anywhere), they list their addresses as 13 Yarra St .
Further to a Shad we posted a couple of days ago, we had a few ‘concerned’ brokers contact us. We took to their experience once again in an effort to identify all areas of malfeasance, and we’ve noted 37 individual infractions that’d land you in trouble. (Pictured is basic evidence of their fake 2000+ 5-Star reviews). We’ve added this group
Today’s Shad comes from ‘Peter Hill’, a fake persona running a fake ‘offshore’ brokerage. We’ve talked about this fake brand before, but continued operation requires an update on their MO. I personally hold the opinion that any broker that engages with any company that operates ‘illegally on their behalf’ should be expelled from the industry. It’s harsh, but surely most
Shads of the Day, 12th June 2023 – both serial offenders: Mortgage Magnet and My Local Broker. Their lacklustre and deliberately deceptive subscription funnels are so similar we’ve simply grouped them together. The former group is probably one of the lowest performing leadgen charlatans in the country (and seriously, probably the entire Oceanic region), while the latter group (MLB) are
Like a lot of brokers, the experience delivered to LP by their digital representation isn’t just less effective than our free product, it’s also non-compliant for a number of reasons (with the standout attribute being the deliberate dishonesty introduced into the subscription funnel). While there’s a few big-ticket infractions, it’s the indiscriminate ‘You Qualify’ style of message at the end
Shad of the Day, 25th May 2023. More non-compliant leadgen nonsense. Consumers deserve better. This advert and subscription experience comes to us courtesy of the group that is also responsible for the fake ‘Peter Hill’ ads (and probably others). The persona is fake, as is the website, website reviews, advertising, and results. It’s all a lie. There is not a
Another Shad of the Day, 21st May 2023. A pay-per-lead company called Leadify have consistently and deliberately introduced non-compliance into broker businesses. They’re the perfect model of finspam. Why would any broker build the presence of an illegal brand when it’s so ridiculously easy to introduce a superior and fully-owned customer experience that returns far better customer experiences and conversions?
The following Shad of the Day (21st May 2023) comes from a mob that inspired us in various ways (I’ll introduce what we did n a moment). The Mortgage Magnet experience is one that is typical of the weekend-educated digital guys, and it’s a good example of deception, false advertising, baiting, and very deliberate non-compliance. No leadgen agency should ever
Another Shad for today, 19th May 2023. My Local Broker are a group that’s generally perceived as progressive. Their advertising, however, for as long as I can remember, is misleading, deceptive, and illegal. Keeping in mind that they have improved over time, their ridiculous and business-debilitating quiz purports to provide qualification regardless of the data supplied by the user. In
Another day, another shad. This time, from 19th May 2023. Part of what is clearly an established and illegally operating leadgen crowd, there are a number of very serious violations. (We pick apart crappy and illegal ads every day – sending this post to a few new locations today). 1. Illegally iterating a broker website that provide advice, guidance, or
