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Peter Hill Leadgen Shonkyness Continues

How’s this for shoddy? The dodgy ‘Peter Hill’ leadgen mob are illegally using a video from a local broker in their own ads. I didn’t believe it until I reviewew their archive. Just crazy. The problem is that it’s the least significant illegal attribute of what they’re doing. Don’t buy leads. Stop the finspam.

August 14, 2023
beliefmedia

Shad of the Day, 4th August 2023 – EMBR Group

Shad of the Day, 4th August 2023. Last time when we shared an ad from EMBR Group, one of the team challenged us on the ‘so-called laws’ that are in place to protect illegal advertising. Nice to know your business interests are protected by this brand of inspired intellect. This is just more of the same. Don’t state that you’ll

August 4, 2023
advertising

Shad of the Day, 22nd July 2023, Biz Focused

We all know that Biz Focused knowingly and deliberately produces non-compliant advertising for their leadgen clients. However, sending them advice and references to legislation (that they might use to measure their product) has clearly fallen on deaf ears. Taken yesterday, this screenshot shows a rate that is almost certainly out-of-date, and it obviously excludes the required comparison rate. There are

July 22, 2023
advertising

Shad of the Day, 20th July 2023 – Logic Partners

Shad of the Day, 20th July 2023. Insights indexed a large number of ads last night, but it’s this repeat offender that caught my attention because of the licence mismatch on their website (the Matrix system that indexes sites, and Insights that indexes advertising, are now both available via an Open API). The ad is obviously misleading and deceptive, and

July 20, 2023
advertising

Shad of the Day, 17th July 2023, EMBR Group

Shad of the Day, 17th July 2023. Coming from EMBR Group, we identified 16 issues of blatant non-compliance. Quite frankly, it’s just more of the same. Again, I feel the need to remind brokers that their service is awesome, and lying, fake advertising, and deception, isn’t necessary to garnish the attention of your audience. The law was written for very

July 17, 2023
beliefmedia

Shad of the Day, 13th July 2023, Leadify

Shad of the Day, 13th July 2023. This one comes to us from a company rooted in solar leads – Leadify. It was flagged by our AI for the headline-style rates (4%) and ‘You Conditionally Qualify’ text. There’s a large number of obvious infractions that don’t require exposition – it’s just more of the same. Revisiting the RG document: RG178/RG234.156

July 13, 2023
advertising

Shad of the Day, 12th July 2023 – John Kennedy

Shad of the Day, 12th July 2023. This brand comes from John Kennedy of Mortgage Magnet – one of the most non-compliant low-performing products availed to the industy. Branded as ‘Fix My Mortgage’, the fake brand supplements other experiences such as ‘Re-Mortgage’. We’re all entitled to make mistakes, but deliberately deceiving brokers (and, more importantly, lying to consumers) is malfeasance

July 12, 2023
advertising

Shad of the Day, 8th July 2023 – Leadify

This is one of the most deceptive advertising experiences in the mortgage industry. If you use a company called Leadify, they’ve introduced clear and deliberate non-compliance into your operation. Like others that are trying to generate ‘cheap leads’ rather than quality conversion, Leadify’s leadgen is defined by false advertising, non-compliance, baiting, and lies. Leadify make false claims, use invalid rates,

July 8, 2023
advertising

Shad of the Day, 8th July 2023 – Compare Buzz

Today’s Shad is an interesting one. It comes to you by way of the fake ‘Compare Buzz’ brand. The service is operated by BPM Marketing – the same group behind a number of auto and swimming pool leadgen websites. Fronted by Phuwit Robinson (we couldn’t find details of this guy anywhere), they list their addresses as 13 Yarra St .

July 8, 2023
advertising

Instagram Post, 29 June 2023, 7:47 pm

Further to a Shad we posted a couple of days ago, we had a few ‘concerned’ brokers contact us. We took to their experience once again in an effort to identify all areas of malfeasance, and we’ve noted 37 individual infractions that’d land you in trouble. (Pictured is basic evidence of their fake 2000+ 5-Star reviews). We’ve added this group

June 29, 2023
advertising

Shad of the Day, 27th June 2023 – Peter Hill

Today’s Shad comes from ‘Peter Hill’, a fake persona running a fake ‘offshore’ brokerage. We’ve talked about this fake brand before, but continued operation requires an update on their MO. I personally hold the opinion that any broker that engages with any company that operates ‘illegally on their behalf’ should be expelled from the industry. It’s harsh, but surely most

June 27, 2023
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The comparison rate is calculated on a secured loan of $150,000 with a term of 25 years with monthly principal and interest payments. WARNING: This comparison rate is true only for examples given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate. Important Information: Applications are subject to credit approval. Full terms and conditions will be included in our loan offer. Fees and charges are payable. Interest rates are subject to change. Offer does not apply to internal refinances and is not transferable between loans. As this advice has been prepared without considering your objectives, financial situation or needs, you should consider its appropriateness to your circumstances before acting on the advice. [ Example Credit Guide Link ]
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