bankhistory
The 2021 Death of Commbank’s Dollarmites
Dropped in 2021 in the bloody aftermath of the banking Royal Commission, the Dollarmites program was criticised for profiteering off children that were less likely to withdraw – essentially forcing a savings program onto those that wouldn’t otherwise engage in weekly banking – and creating a brand loyalty that often compromised choice (dominating the first account market gave the bank
February 6, 2023
