Late last year we stopped taking on new website clients because we were committed to an aggregation product. However, that process is far slower than expected, so we’re opening up 5 website spots for delivery within 5 days. The website is designed with an architecture that genuinely supports partners, property, information, and *conversions*. With over 270 pages (about 140 primary),
Last Wednesday I spent most of the day with a relatively new broker that planned her first sessions sourcing and meeting potential referral partners. She found four accountants that she wanted to work with and we staggered the appointments through the day. We ran an internal program called ‘Saturn’ with results that exceeded any other single partner day I’ve had
Farewell, 716385. Would you believe Trillian is also still working? ICQ would still be perfect if anybody actually used it.
A note for clients. This is a minor feature, and is one that has existed in our website framework for a long time, but it’s more relevant now as we start to expose additional partner and property features. Our address ‘suggestion’ autocomplete form is a plug-and-play feature. You simply assign an ID to a standard form text field and the
There’s a property module integrated with Yabber that we’ve used ourselves for some time, and the features will be enabled in a plugin update we’ll be pushing this month. First, why did we build a property module into a broker website? Apart from the obvious overlap with many brokers wearing many hats, the module is designed to support your property
Why did we add a malware/IP search engine to our mortgage broker website? It might seem out of place, but the focus of many of our articles sent to broker websites is orientated around identity protection, online scams, and digital safety, so the page is one that is (or will be) linked from these articles to further reinforce your expertise.
A couple of years ago we ran an experiment where we replaced a broker with an AI. Using all our own tech, the broker had direct oversight before recommendations were made, or before communication of any type. The net result was better customer satisfaction, and better product/processing outcomes (borrowers were briefed on the AI experiment so there was an inherent
We had a brilliant broker come up from Melbourne today. Had a great day, and it didn’t hurt that he kept us laughing all day.
Important note for clients. Between 1pm and late evening, every website will go offline for a few minutes for important updates. While Yabber’s new Xena statistics module is now recording data (replacing the older ‘pixel’), your website will also have its own locally hosted statistics module (you won’t always be a subscriber to Yabber but you’ll always need the data).
This is a note for clients. As you’re aware, we’ve built what is an extremely comprehensive statistical engine for WordPress websites called ‘Xena’ that replaces the older module. The new system is built with an ‘AI-first’ architecture to support more informed marketing decisions, and it also records every conceivable type of interaction data. Xena supports the conditional engine more efficiently
I took the kids to McDonald’s in Narellan today but left because it was filthy. Absolutely filthy. I figured Emerald Hills would be a good alternative because of the larger play area, so we drove there instead. The kids insisted. Despite an empty restaurant, every table was truly disgusting , and the bins were literally overflowing with stacked rubbish. Adding
The purpose of sharing this screenshot isn’t because the lead cost is low, because it isn’t, but it is within acceptable limits despite the fact the campaign is performing in the bottom 35% of all those we manage. I see businesses buy individual leads for anything between $80 and $200, and brokers will routinely purchase packs of 50 leads for
