Why did we add a malware/IP search engine to our mortgage broker website? It might seem out of place, but the focus of many of our articles sent to broker websites is orientated around identity protection, online scams, and digital safety, so the page is one that is (or will be) linked from these articles to further reinforce your expertise.
A couple of years ago we ran an experiment where we replaced a broker with an AI. Using all our own tech, the broker had direct oversight before recommendations were made, or before communication of any type. The net result was better customer satisfaction, and better product/processing outcomes (borrowers were briefed on the AI experiment so there was an inherent
We had a brilliant broker come up from Melbourne today. Had a great day, and it didn’t hurt that he kept us laughing all day.
Important note for clients. Between 1pm and late evening, every website will go offline for a few minutes for important updates. While Yabber’s new Xena statistics module is now recording data (replacing the older ‘pixel’), your website will also have its own locally hosted statistics module (you won’t always be a subscriber to Yabber but you’ll always need the data).
This is a note for clients. As you’re aware, we’ve built what is an extremely comprehensive statistical engine for WordPress websites called ‘Xena’ that replaces the older module. The new system is built with an ‘AI-first’ architecture to support more informed marketing decisions, and it also records every conceivable type of interaction data. Xena supports the conditional engine more efficiently
I took the kids to McDonald’s in Narellan today but left because it was filthy. Absolutely filthy. I figured Emerald Hills would be a good alternative because of the larger play area, so we drove there instead. The kids insisted. Despite an empty restaurant, every table was truly disgusting , and the bins were literally overflowing with stacked rubbish. Adding
The purpose of sharing this screenshot isn’t because the lead cost is low, because it isn’t, but it is within acceptable limits despite the fact the campaign is performing in the bottom 35% of all those we manage. I see businesses buy individual leads for anything between $80 and $200, and brokers will routinely purchase packs of 50 leads for
We’re a few days away from rolling out the final update to the new Sendify (social media) module. Morphing Instagratify, Sendly, Vista (Outlook social), SendPress, and other social modules directly into a unified module (and sitting on top of the content library), there are literally dozens of seriously funky social features and tools. One of the new features is the
This is a reasonable example of what the leadgen charlatans don’t want you to see. There’s a $20 budget assigned to a video ad, and after a few days of its initial run it’s already returning $6.20 leads. Given that it’s a first print, the split and improvements will likely drive the cost to around $3 (CPC still isn’t where
I criticise leadgen charlatans all the time. Usually because they’re a business-debilitating service that’ll do nothing but expose you to non-compliance and illegal advertising. Digital leadgen is easy. A ‘generic’ campaign takes minutes to create and outperforms pay-per-lead and industry-unawares leadgen peckers without exception. If you’re engaging in Facebook advertising, consider the pictured 85 leads at $5.69 (still high, and
In my 14-years at BeliefMedia, and in all the years prior with AWE and Y P/L, the one message (probably above all others) that I’ve tried to impress upon brokers is that they should *never* buy leads. Every business has the capacity to generate higher-quality leads as part of a fully branded solution for a fraction of the cost, and
Note to clients. Later this week we’ll be migrating the last of the Sendify features into Yabber, and we will be turning off the legacy social tools forever. Sendify integrates social media, Sendly, SendPress, Instagratify, Vista, the Social Library, Image Factory, and other tools into a single module. As part of the update, we’ve built in a number of new
