I spent just four hours with a WA broker yesterday, and he shot what might be a record 30+ videos in that short time. Take after take was fluent, inspired, and without error – it was seriously impressive. I’m very clear with business owners – the video we shoot won’t have much of an impact on anything unless we do
During the week I spent a large part of every day running programs for a client in Edmondson Park. The area where I worked is close to the local YBR office, and you’ll note from the photo that the office has a fantastic location directly opposite the railway station. It’s street-level locations with tons of ‘static’ and foot traffic (like
Note to clients. On the back on the Streets API, and as another necessary measure before we introduce the Property Module and website widgets, we’ve added a single search form on your website that’ll search a single Aussie address and then immediately redirect you to a dedicated page with a ton of data specific to that location. The point of
This is a great example of what *not* to do with forms, and it serves as an indicator of marketing mediocrity. I normally wouldn’t care what anybody did with forms, but in this case, it comes from an AFG subby that promotes their marketing in a way that suggests its effective. Sadly, their presence is ridiculously bad. I required a
Every now and again I feel the need to prove a point because there are still brokers and other businesses that are led to believe by the leadgen charlatans that investing in (what is usually non-compliant and/or illegal) pay-per-lead services is a good idea. Paid leadgen services might charge around $18-$20’000 for the pictured 148 leads, while our broker paid
The pictured YouTube channel was empty yesterday. Today, there’s nearly 50 videos with about a dozen more to come. The same videos (and extras) were split into about 200 snippets for social that might be used over 6 months. Time to create the library? One day. Immediate business impact? Zero. As I told James before, during, and after our shoot,
I’ve spent a few days over the last week visiting brokers and property professionals with no real purpose. Today, it was Camden’s turn. There’s a ton of aggregation management in the area so I suspected they had some sort of local presence or visibility, but I was entirely wrong. What started as an unplanned walk around Argyle/High St. turned into
Late last year we stopped taking on new website clients because we were committed to an aggregation product. However, that process is far slower than expected, so we’re opening up 5 website spots for delivery within 5 days. The website is designed with an architecture that genuinely supports partners, property, information, and *conversions*. With over 270 pages (about 140 primary),
Last Wednesday I spent most of the day with a relatively new broker that planned her first sessions sourcing and meeting potential referral partners. She found four accountants that she wanted to work with and we staggered the appointments through the day. We ran an internal program called ‘Saturn’ with results that exceeded any other single partner day I’ve had
Farewell, 716385. Would you believe Trillian is also still working? ICQ would still be perfect if anybody actually used it.
A note for clients. This is a minor feature, and is one that has existed in our website framework for a long time, but it’s more relevant now as we start to expose additional partner and property features. Our address ‘suggestion’ autocomplete form is a plug-and-play feature. You simply assign an ID to a standard form text field and the
There’s a property module integrated with Yabber that we’ve used ourselves for some time, and the features will be enabled in a plugin update we’ll be pushing this month. First, why did we build a property module into a broker website? Apart from the obvious overlap with many brokers wearing many hats, the module is designed to support your property
