Let’s talk about this first day campaign. It resulted in 56 distinct refinance leads at $1.53 per lead. Conversions are expected to be around 30% (slightly below our own average, but far higher than industry). Results aren’t typical, so why did this campaign perform so well (when leads normally average $11)? (This ad was a company first after they introduced
This might be obvious to many of you, but it’s one of those toilet-tactics that’ll add an easy 50m to your operation with minimal effort (1m a week is worst-case). There’s only a handful of brokers I work with that do what I’m about to describe and they’re all seeing great results. Banks have big advertising budgets, and their ads
The Re-Mortgage brand run by ‘Mortgage Magnet’ is one of the most dishonest leadgen services in the industry. They engage in false advertising, predatory practices, fraud, and they disregard about every piece of legislation designed to protect consumers. They’re an example of ‘Worst Interest Duty’. We’ve critiqued Mortgage Magnet numerous times in the past (in fact, in the last week
Domenico is leaving for Rome tomorrow on a very short-notice gig to support one of our entertainers. As a result, we’ll have to pause website upgrades until late next week.
Every now and again we attract a client with a very specific set of challenges. This is one of them. Meet ‘Milly’.
With the need to carry more broker bums on weekends, we’ve invested in a few extra seats. It’s called the ‘Broker Mobile’, or ‘Bro Mobile’ for short.
I’m in Wagga, Junee, Temora, Albury, and other nearby areas visiting brokers for the next few days. Call me on 0400 777 300. M.
The reason I occasionally carry on about the (lack of a) comparison rate in advertising isn’t just because it’s illegal, or because it highlights a bigger picture issue with broad business compliance. The reason the bread-and-butter requirement grinds my gears is because the rate is used to deceive consumers. There’s a word for *knowingly* and deliberately deceiving a consumer: fraud.
For the last few years we’ve made attemps to call out illegal, non-compliant, unethical, or offensive financial advertising. Originating mainly from pay-per-lead services, the plethora of deceptive finspam has left a permanent stain on the industry’s underpants. We were fortunate to be asked to provide advice and guidance to various groups over the last year, and it’s great to see
I tend to waffle on about the lack of a comparison rate in advertising, and It’s not because I think the comparison is overly important, and it’s not simply because it’s against the law. It’s because I see it as a deliberate means to deceive consumers. Failure to abide by such an entry-level and seriously basic obligation – particularly when
About This Stock and Bond Business, by Louis H. Engel. The ad is so good that I’m sharing it 76 years after it was first written. Most copy we see nowadays is forgotten within seconds. There’s so much to learn from this amazing ad and copy. Ogilvy was famous for his story telling, saying over and over that “the more
There are a few big-ticket compliance SNAFUs in this ad (the exclusion of the comparison being the most obvious), but usage of the Coat of Arms in a black and white ad designed to emulate a Government document is the focus of this rant. The use of the mark is regulated under federal law, and its use in any advertising
