Shad of the Day, 8th April 2023. More non-compliant leadgen nonsense. Consumers deserve better. This clown has followed our previous advice and adjusted his creative and messaging, but he’s still lying to consumers, and he’s still engaging in false advertising. Honest brokers should be disgusted these charlatans are allowed to continue selling their dodgy leads. To ask personal questions that
Shad of the Day, 4th April 2023. There’s a word for those that hide results behind a paywall of any kind (including email) when the results of the fake ‘qualification’ clearly excludes me from any finance: Baiting. It’s illegal and has to stop. Despite the fact that ‘qualification’ objectively decreases the quality of mortgage candidate making contract with you, it’s
Shad of the Day, 3rd April 2023. We expect more from MLB – they’re an organisation that is trying to grow, and they’re actively recruiting brokers into their network. In the past, their advertising has been downright illegal, and it remained unchecked by their aggregator and management for a long time. They’ve recently taken on our advice and removed their
Shad of the Day, 24th February 2023. It seems every day there’s a new leadgen page that pops up on Facebook. It’s the same unethical, non-compliant, and illegal baiting BS that has to end. It’s the same stupid form that serves no purpose other than allow leadgen crooks to assign a higher price to what the form ‘resolves’ to be
We’re seeing a lot businesses crucified for their baiting and/or unethical marketing. Wondering how long it’ll be before the finance industry is on the chopping block (it’ll be brutal).
Our BSB Numbers website is ridiculously simple. However, it’s referenced by thousands every day, and last year it returned 684-million of mortgage volume to participating clients (that we know about) – a massive result. It’s one of a dozen or so ‘Satellite’ websites we’ve used for years, and a good example of how brokers can improve their broader digital footprint.
Shad of the Day, 6th February 2023. We looked at this experience in the past, although a former client of theirs had a customer make a formal complaint, so it’s worth revisiting. Created by a mob called ‘MakesCents’ (EMBR Group), the subscription funnel breaks a few big-ticket laws that will land your in a world of hurt. Of course, it’s
Shad of the Day, 2nd February 2023. This ad comes to us by way of a fake brokerage run by a low-preforming group by the name of Rowdy Digital. Limited panels shown, but enough info is presented to indicate I wouldn’t qualify for a Blockbuster card (assuming the ‘quiz’ was served for a purpose other than charging more for leads).
Advertising compliance isn’t hard. Here’s another advert that wouldn’t withstand the legal scrutiny of ASIC is they actually had the resources do scrutinise it. RG 234.47 The more that a qualification is required to balance the information contained in the headline claim, the more prominently placed the qualification should be. The headline claim must not itself be misleading. RG 234.51
Shad of the Day, 31st January 2023. When you advertise 3.5% and 5k cashback, you had better provide qualification details. A recap on some very basic principles (virtually all text sourced from ASIC). RG178.23 “An advertised comparison rate must be identified as a comparison rate and the comparison rate must not be less prominent in an advertisement than any interest
Shad of the Day, 30th January 2023. The scale and scope of Compare-1’s illegal practices’ is staggering. Because of the multiple breaches, we’ve selected just a few. Violations should be obvious. Almost without excepting, you cannot purport to provide a financial service as a leadgen company. Despite claims that this mob is “regulated by the ASIC”, they are operating illegally.
