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Legal Finance Facebook Advertising Explained

The linked article includes around 70 screenshots of illegal broker advertising, and it details the process used by illegal leadgen services. https://www.beliefmedia.com.au/finance-facebook-advertising If you have used services such as Leadify, Karbn, Buy More Leads, BizLeads, Mortgage Magnet, Rowdy Digital, Woo Media, Biz Focused, Swell, ‘James Davis’, and a large array of others, you have objectively introduced non-compliance and what is

May 11, 2023
advertising

Shad of the Day, 1st May 2023

Today’s Shad is the day comes from leadgen charlatans. There’s a certain stupidity in buying (or selling) ‘500+’ leads. However, we’ll do one better: well send your 5000 leads a month or we’ll give your a million dollars (seriously). The point is this: generating leads is a piece of cake. Converting them is where the challenge lies. Would you rather

May 1, 2023
advertising

Just Some Shit Ads

People actually pay for this BS. These ads literally came up within 30-seconds of each other (there’s probably a ton more). The ads are ‘probably’ a mix of leadgen and purchased products – at this point I’ve lost the motivation to check. They’re all trash. All pictired ads are identical. In each case, the ad and backend ‘features’ could be

April 15, 2023
advertising

Shad of the Day, 15th April 2023

Shad of the Day, 15th April 2023. Today’s Shit Ad comes to us from the leadgen crooks behind AussieCompares. Lies, deception, non-compliance, massive breaches of every piece of governing legislation (including Privacy Act 1988), illegal baiting, operating unlicensed, failure to disclose etc. The list must goes on and on. Stop buying leads. Treat your customer first and best interest obligations

April 15, 2023
advertising

Shad of the Day, 13th April 2023

Shad of the Day, 13th April 2022. More of the same illegal, misleading, non-compliant, and baiting advertising. A shameful thought to think there are brokers supporting this abhorrent practice. Forcing the irrelevant questions (associated with a completely unknown and unlicensed entity), delivering a ‘You Qualify’ message, and hiding fake results (on the back of the ‘promise’ of results) behind a

April 13, 2023
advertising

Shad of the Day, 8th April 2023

Shad of the Day, 8th April 2023. More non-compliant leadgen nonsense. Consumers deserve better. This clown has followed our previous advice and adjusted his creative and messaging, but he’s still lying to consumers, and he’s still engaging in false advertising. Honest brokers should be disgusted these charlatans are allowed to continue selling their dodgy leads. To ask personal questions that

April 8, 2023
advertising

Shad of the Day, 4th April 2023

Shad of the Day, 4th April 2023. There’s a word for those that hide results behind a paywall of any kind (including email) when the results of the fake ‘qualification’ clearly excludes me from any finance: Baiting. It’s illegal and has to stop. Despite the fact that ‘qualification’ objectively decreases the quality of mortgage candidate making contract with you, it’s

April 4, 2023
advertising

Shad of the Day, 3rd April 2023

Shad of the Day, 3rd April 2023. We expect more from MLB – they’re an organisation that is trying to grow, and they’re actively recruiting brokers into their network. In the past, their advertising has been downright illegal, and it remained unchecked by their aggregator and management for a long time. They’ve recently taken on our advice and removed their

April 3, 2023
advertising

Shad of the Day, 24th February 2023

Shad of the Day, 24th February 2023. It seems every day there’s a new leadgen page that pops up on Facebook. It’s the same unethical, non-compliant, and illegal baiting BS that has to end. It’s the same stupid form that serves no purpose other than allow leadgen crooks to assign a higher price to what the form ‘resolves’ to be

February 24, 2023
advertising

A, 3-Million Dollar Advertising Fine

We’re seeing a lot businesses crucified for their baiting and/or unethical marketing. Wondering how long it’ll be before the finance industry is on the chopping block (it’ll be brutal).

February 21, 2023
advertising

The BSB Numbers Advertising Plan

Our BSB Numbers website is ridiculously simple. However, it’s referenced by thousands every day, and last year it returned 684-million of mortgage volume to participating clients (that we know about) – a massive result. It’s one of a dozen or so ‘Satellite’ websites we’ve used for years, and a good example of how brokers can improve their broader digital footprint.

February 20, 2023
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The comparison rate is calculated on a secured loan of $150,000 with a term of 25 years with monthly principal and interest payments. WARNING: This comparison rate is true only for examples given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate. Important Information: Applications are subject to credit approval. Full terms and conditions will be included in our loan offer. Fees and charges are payable. Interest rates are subject to change. Offer does not apply to internal refinances and is not transferable between loans. As this advice has been prepared without considering your objectives, financial situation or needs, you should consider its appropriateness to your circumstances before acting on the advice. [ Example Credit Guide Link ]
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