Just a few recent screenshots. Rate guidance 101. We’ve referenced ASIC’s RG, although the guide points to the relevant legislation. RG178.23 “An advertised comparison rate must be identified as a comparison rate and the comparison rate must not be less prominent in an advertisement than any interest rate or the amount of any repayment stated in the advertisement: s164, National
There are a number of brokers using this low-performing quiz funnel (supplied via a leadgen charlatan). It’s offensive for a number of reasons, and illegal for others. Consider the following: 1.Asking for a phone number because it’s “associated with an application” is a load of BS. Either the client wants to talk to you or they don’t. Don’t lie. 2.
This is one of the most deceptive advertising experiences in the mortgage industry. If you use a company called Leadify, they’ve introduced clear and deliberate non-compliance into your operation. Like others that are trying to generate ‘cheap leads’ rather than quality conversion, Leadify’s leadgen is defined by false advertising, non-compliance, baiting, and lies. Leadify make false claims, use invalid rates,
Today’s Shad is an interesting one. It comes to you by way of the fake ‘Compare Buzz’ brand. The service is operated by BPM Marketing – the same group behind a number of auto and swimming pool leadgen websites. Fronted by Phuwit Robinson (we couldn’t find details of this guy anywhere), they list their addresses as 13 Yarra St .
Today’s Shad is sponsored by a serial offender – Mortgage Magnet. The Sydney-based leadgen charlatans are defined by illegal advertising, baiting, and deception. Details I provided wouldn’t qualify me for a park bench, but according to the returned results – (and despite my crazy LVR and existing rate of 1.9%) – I still qualify by refinancing the ‘correct way’ (in
Australian Broker News are taking an interest in the dodgy leadgen underground – nice work, Ryan. Had a chat to The Australian this morning (they were interested in illegal activities in the wake of the BRC) and Channel 9, with the latter taking interest in the practices used to exploit vulnerable consumers. It’s nice to see the seedy practice garnish
Shad of the Day, 5th July 2023. At this point, and after a few hundred Shads, I’m a little deflated and may need a Bex and a nap. If I haven’t provided enough evidence to the industry that exposes the clear and deliberate deception, malfeasance, non-compliance, baiting practices, and false advertising as introduced by the clueless pay-per-lead crowd, I’m not
Further to a Shad we posted a couple of days ago, we had a few ‘concerned’ brokers contact us. We took to their experience once again in an effort to identify all areas of malfeasance, and we’ve noted 37 individual infractions that’d land you in trouble. (Pictured is basic evidence of their fake 2000+ 5-Star reviews). We’ve added this group
Today’s Shad comes from ‘Peter Hill’, a fake persona running a fake ‘offshore’ brokerage. We’ve talked about this fake brand before, but continued operation requires an update on their MO. I personally hold the opinion that any broker that engages with any company that operates ‘illegally on their behalf’ should be expelled from the industry. It’s harsh, but surely most
Shads of the Day, 12th June 2023 – both serial offenders: Mortgage Magnet and My Local Broker. Their lacklustre and deliberately deceptive subscription funnels are so similar we’ve simply grouped them together. The former group is probably one of the lowest performing leadgen charlatans in the country (and seriously, probably the entire Oceanic region), while the latter group (MLB) are
Like a lot of brokers, the experience delivered to LP by their digital representation isn’t just less effective than our free product, it’s also non-compliant for a number of reasons (with the standout attribute being the deliberate dishonesty introduced into the subscription funnel). While there’s a few big-ticket infractions, it’s the indiscriminate ‘You Qualify’ style of message at the end
We’ve reviewed a product called ‘Revvr’. Associated with a company that is responsible for some of the most deceptive and non-compliant products in the market, this service is no different. It’s a leadgen system that is powered by blatant non-compliance. The leadgen pages created by this mob are listed as malware and/or blacklisted with AVG, Avira, McCafe, and Google Malware.
