We’re big advocates for brokers recording their own ads (rather than using our generic video). It’s easy to do: you pull out your phone and read off a few lines of text. Simple. The personalisation is more likely to engage with your audience, it enhances branding, and it legitimises your operation. You can shoot a little B-roll in the office,
Important note for clients. Over the last few months we’ve spent a ridiculous amount of time reworking the funnel flows for various types of advertising (we’ve had to cater for the ubiquitous illegal advertising that populates various social platforms). Typical leads off *generic* programs are coming in at around $15 (this includes leads delivered by our free plugin), while funnel-focused
Now for clients. As previously advised, the landing page module is offline until Tuesday for a significant update. The module that is most commonly used, and that which is connected to the ‘Solis’ one-click full campaign module, is used more often than any other landing feature, so we’ve built in testimonial features, block content, and some other tools to ensure
Shad of the Day, 12th December 2023. This ad (in multiple forms and pages) comes from a mob called ‘Acquirely’ – they’re clearly a little clueless when it comes to financial advertising. There’s generally no harm in promoting on rate (since it’s considered by almost all borrowers to be the single most important product attribute), but when you advertising 5.39
IKEA have launched the ultimate Christmas dinner showstopper, a turkey-sized Meatball. The mighty meatball weights in at 4.5kg and comes boxed and ready with accompaniments of lingonberry jam and creamy sauce. If you want it shared, you have to make it good.
Shad of the Day, 5th December 2023. We’ve featured Compare-1 before, but as other leadgen charlatans have followed our advice and and altered their ads slightly (still all non-compliant, but they lie ‘less’), Compare haven’t changed a bit. Coming from a group called ‘BizLeadz’, the same fake advertising, baiting, and deceptive practices apply as always. This is the non-compliant and
Shad of the Day, 4th December 2023. We’ve shared the fake ‘Aus Mortgages’ brand in the past, but since it’s still running ads with ‘data’ from May with the same deceptive MO, it deserves to be shared again. This is what you’re buying into when you buy leads. SMS verification is often used as a tool to elevate the value
Shad of the Day, 26th November 2023. This ad comes to us from a guy called ‘Henry Price’, and it’s an excellent example of how deliberate non-compliance can be weaponised (or used as a tool) to intentionally deceive borrowers. If a broker published this ad directly they’d be expelled from the industry in a second… so why and how a
I haven’t posted a Shad for a while because I found myself on repeat. All the leadgen crooks use the same illegal and blatantly non-compliant tactics, and those brokers that buy leads don’t seem to care, so it was a futile exercise after the first 1000 examples. However, this advert is a clear standout for one very blonde reason. First,
Not all heroes wear capes. Some just carry a calculator. Nice work, Loan Buddy (not a client – saw these while picking up my youngest from preschool).
How’s this for shoddy? The dodgy ‘Peter Hill’ leadgen mob are illegally using a video from a local broker in their own ads. I didn’t believe it until I reviewew their archive. Just crazy. The problem is that it’s the least significant illegal attribute of what they’re doing. Don’t buy leads. Stop the finspam.
Shad of the Day, 3rd August 2023. If you’re familiar with my leadgen rants, this is simply more of the same. After around 500 of these things we’re now just enjoying variations on a theme. The Compare-1 clowns violate a number of laws, but it appears that brokers, ACL holder, and aggregators, just don’t care. Brokers don’t have to bait
