Shad of the Day, 5th December 2023. We’ve featured Compare-1 before, but as other leadgen charlatans have followed our advice and and altered their ads slightly (still all non-compliant, but they lie ‘less’), Compare haven’t changed a bit. Coming from a group called ‘BizLeadz’, the same fake advertising, baiting, and deceptive practices apply as always. This is the non-compliant and
Shad of the Day, 4th December 2023. We’ve shared the fake ‘Aus Mortgages’ brand in the past, but since it’s still running ads with ‘data’ from May with the same deceptive MO, it deserves to be shared again. This is what you’re buying into when you buy leads. SMS verification is often used as a tool to elevate the value
Shad of the Day, 26th November 2023. This ad comes to us from a guy called ‘Henry Price’, and it’s an excellent example of how deliberate non-compliance can be weaponised (or used as a tool) to intentionally deceive borrowers. If a broker published this ad directly they’d be expelled from the industry in a second… so why and how a
I haven’t posted a Shad for a while because I found myself on repeat. All the leadgen crooks use the same illegal and blatantly non-compliant tactics, and those brokers that buy leads don’t seem to care, so it was a futile exercise after the first 1000 examples. However, this advert is a clear standout for one very blonde reason. First,
Not all heroes wear capes. Some just carry a calculator. Nice work, Loan Buddy (not a client – saw these while picking up my youngest from preschool).
How’s this for shoddy? The dodgy ‘Peter Hill’ leadgen mob are illegally using a video from a local broker in their own ads. I didn’t believe it until I reviewew their archive. Just crazy. The problem is that it’s the least significant illegal attribute of what they’re doing. Don’t buy leads. Stop the finspam.
Shad of the Day, 3rd August 2023. If you’re familiar with my leadgen rants, this is simply more of the same. After around 500 of these things we’re now just enjoying variations on a theme. The Compare-1 clowns violate a number of laws, but it appears that brokers, ACL holder, and aggregators, just don’t care. Brokers don’t have to bait
We all know that Biz Focused knowingly and deliberately produces non-compliant advertising for their leadgen clients. However, sending them advice and references to legislation (that they might use to measure their product) has clearly fallen on deaf ears. Taken yesterday, this screenshot shows a rate that is almost certainly out-of-date, and it obviously excludes the required comparison rate. There are
Shad of the Day, 20th July 2023. Insights indexed a large number of ads last night, but it’s this repeat offender that caught my attention because of the licence mismatch on their website (the Matrix system that indexes sites, and Insights that indexes advertising, are now both available via an Open API). The ad is obviously misleading and deceptive, and
Shad of the Day, 17th July 2023. Coming from EMBR Group, we identified 16 issues of blatant non-compliance. Quite frankly, it’s just more of the same. Again, I feel the need to remind brokers that their service is awesome, and lying, fake advertising, and deception, isn’t necessary to garnish the attention of your audience. The law was written for very
The best advertising I saw yesterday comes from Luke Jakovich of Loan Market Liverpool. The ad is actually in a carpark at Cannes Hill shopping centre in Western Sydney. Despite its unusual location, both people I showed it to had already seen it. No digital funnels, no quiz, no fake qualification, no deception, and no misleading nonsense. Just a clear
Shad of the Day, 12th July 2023. This brand comes from John Kennedy of Mortgage Magnet – one of the most non-compliant low-performing products availed to the industy. Branded as ‘Fix My Mortgage’, the fake brand supplements other experiences such as ‘Re-Mortgage’. We’re all entitled to make mistakes, but deliberately deceiving brokers (and, more importantly, lying to consumers) is malfeasance
