RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%

Leading Digital Marketing Experts</strong | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment

Example Interest Rates: Home Loan Variable: 5.69% (5.89%*) • Home Loan Fixed: 5.39% (6.59%*) • Fixed: 5.39% (6.59%*) • Variable: 5.69% (5.89%*) • Investment IO: 5.69% (6.48%*) • Investment PI: 5.39% (6.59%*)

Aviation, Blog

Get Lucky on Your Next Virgin America Flight

The latest marketing campaign from Virgin America seems like a very deliberate attempt to alienate woman and further sexualise the solitude offered by altitude. In an effort to promote the inflight chat feature of their inflight entertainment system (RED, by Panasonic), Virgin have launched a Facebook-based competition to see who has the best mile high story to tell.

Virgin America are asking passengers to use the feature for mile high flirting, and perhaps take advantage of the IFE based ordering system to buy the object of your mile high affections a drink. The campaign is being called "Get Lucky" (the service is being launched on VA's inaugural Vegas flight).

The promotion had the potential to promote the system in a meaningful way, but they've chosen to do so in the seediest manner possible. It's caused at least a few people to label the carrier as "Vile Air" and "Creepy Air".

Updated: The post on Virgin America's Facebook page is now deleted, but a post on Richard Branson's website is a living reminder of the creepy concept.

Get Lucky on Your Next Virgin America Flight

The now removed Virgin America Facebook Post

At the time of publication, Richard Branson's "Guide to Getting Lucky" video (made available on YouTube on April 19th, 2013) had a little under 12,000 views. The (now hidden) Virgin America copy of the video has been viewed 0 times.

■ ■ ■

Download our complimentary 650-page guide on marketing for mortgage brokers. We'll show you exactly how we generate billions in volume for our clients.

Timezone: 1 · [ CHANGE ]

Want a No Obligation Discussion?

RELATED READING

Collins Street looking east from Queens Street, Melbourne, 1883

An Easier Way for Licence Holders, Aggregators, and Franchises to Manage Website Compliance Statements

We’ve had an increasing number of businesses come to us that require a word-for-word privacy, terms, complaints (dispute resolution), and

What is the Purpose of the Website Streets Module?

The single most significant change we’ve introduced to our website framework in the last few years is the inclusion of

The Future of Mortgage Aggregation

During the Banking Royal Commission, I participated in an ANU Committee that investigated the viability and role of aggregation in

Like this article?

Martin Khoury

Martin is the Managing Director of BeliefMedia Pty Limited, and Australia's leading Finance Marketing Specialist. He is supported by a team of Australia's finest. Read more about Marty here.

General Enquires: 1300 235 433 • Support: (02) 8765 8887

The comparison rate is calculated on a secured loan of $150,000 with a term of 25 years with monthly principal and interest payments. WARNING: This comparison rate is true only for examples given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate. Important Information: Applications are subject to credit approval. Full terms and conditions will be included in our loan offer. Fees and charges are payable. Interest rates are subject to change. Offer does not apply to internal refinances and is not transferable between loans. As this advice has been prepared without considering your objectives, financial situation or needs, you should consider its appropriateness to your circumstances before acting on the advice. [ Example Credit Guide Link ]