When we send traffic to your website from paid promotion on various social networks, or when we drive traffic via other campaigns, we'll often send them to a purpose landing page, or a distraction-free page that is designed specifically to assign value to your offer, focus on the value and conversion, and little else. This FAQ will introduce you to the various landing page features made available in Yabber.
Every Page on Your Website is a Landing Page: Your website traffic can come from anywhere, so every page of your website is type of landing page. A lot of people talk about a "website that converts", but this means precisely nothing if fully integrated calendar subscription forms with an offer or video of some kind isn't part of every single page of your website. The conversion on every page, and formulated pathways on every page, underpin our framework, and it's part of the reason your website has the capacity to convert in far higher numbers than competing products (assuming your website has the traffic in the first place).
Because the landing module is rather extensive, this FAQ will do nothing but provide a broad overview of the module with links to other resources.
First, it should be understood that the primary objective of every page on your website - including landing pages - is a phone call. A phone call will by followed by a subscription to 'something', and the the real-world conversion funnel will take effect.
The Solis Module: The Solis Module should be considered the heart and soul of Yabber in that it will manufacture full campaigns with the click of a single button. Those campaigns that your competitors are paying $12'000 for are created in just a few seconds. Solis will create landing pages, email subscription and autoresponder information, lead magnets, modals, and in some cases, even Facebook ads. The catch: Solis was designed primarily for managed clients, and until around the time of this FAQ, Solis was built into the managed framework and not the standard subscription framework. We've worked tirelessly to update older frameworks to support Solis features but it's taken far longer than expected. We've committed to building in the Solis features into all websites belonging to unmanaged clients by the end of November 2023. This is a free update. Clients from 1st November 2023 will have the Solis features built into their framework by default.
A Landing Page is Just a Page: A Landing Page is just a webpage with the exception that the form does 'something'. A Landing Page is not a funnel, and a simple stepped form is not a funnel. A funnel is focused on the nested and ongoing effort applied to an email subscriber that'll nurture them through the stages of 'know' and 'like' before they'll trust you and your service... and the entire funnel is predicated on demonstrated Expertise and Authoritativeness. How is this achieved? The funnel is an entertaining and educational journey that'll carry your leads into your Conversion pipeline, While the highest-converting content will always be created by you, the website framework at your disposal includes a large number of conditional features that ensure better funnel performance... and it's the only such example in this industry. Again, the funnel-focused website is another reason you will enjoy more conversions than your competitors.
Standard Yabber Landing Pages are created via a point-and-click mechanism and created in just a few seconds. Keep in mind that a Landing Page and the ensuing subscription is akin to a digital handshake - it's what comes next that matters most.
Methods of Landing Page Creation
Methods are created in one of three ways. Follow each link for information on how to use each module.
- Basic Landing Pages. Basic Landing Pages are a point-and-click exercise. Define the assets on the page, include some text, and create. The Basic Landing Pages are a 'hidden' archive on your website, so the only way to create them is via Yabber. They cannot be altered manually [ LEARN MORE ]
- Advanced Landing Pages. Advanced Landing Pages are a point-and-click exercise. Define the assets on the page, include some text, and create. The Advanced Landing Pages are a public archive within your website's 'lp' custom post type that may be created manually (as a 'Custom Built Landing Page') or in Yabber. [ LEARN MORE ]
- Custom Built Landing Pages. Custom landing pages are available from your website's administration dashboard. You may create them in a few minutes with the drag-and-drop blocks made available in Elementor. The pages are easy to create, and all the features included in Basic Landing Pages are available as Elementor blocks [ LEARN MORE ]
- Solis Landing Pages. Solis Landing Pages are Basic Landing Pages that are manufactured as part of the one-click campaign creation tool. A single campaign created in Solis will generate multiple landing pages that are linked to within emails sent as part of follow-up [ LEARN MORE ]
The Landing Modules itself is significant and supports a large number of features.
Group of Four Plus One
It's necessary to provide an extremely basic understanding of how landing pages might be used as part of the top-of-funnel interaction. Campaign-related tutorials should be consulted on how to build high-performing funnels.
The marketing funnel essentially starts at the subscription. Despite the opinion often promulgated by the lower-performing end of the leadgen industry, a funnel is not a subscription - it's a journey... and this is discussed in other video tutorials. The subscription is an entry point to the funnel.
In any funnel, the journey should be focused on 'what comes next', and the use of Conditional Redirections (starting the journey at the subscription), triggers, and other assets will shape the funnel based on the temperature of the potential prospect.
The 'Rule of Four' is a simple one that requires four landing pages be created for any Landing Page sequence (at a minimum)... and this includes any single page with a multi-step form. You will have the primary landing page (used as part of your paid promotion) and other purpose-built pages for email subscribers, those that provide a phone number, and those that make a booking. A single modal (at a minimum) should be applied to the first landing page, and optionally used on subsequent pages. The reason we conditionally serve the second page is clear: the journey for a user starts the second we know something about them.
Pictured: At least four landing pages will be created for any Landing Page sequence (at a minimum - the image shows five, with a second landing page included after the basic subscription-only action)). The four pages includes any single page with a multi-step form. You will have the primary landing page (used as part of your paid promotion) and other purpose-built pages for email subscribers, those that provide a phone number, and those that make a booking. A single modal (at a minimum) should be applied to the first landing page, and optionally used on subsequent pages. The conditional redirects are applied at the form level, and the redirection that takes place is predicated on the first-page interaction. The reason we conditionally serve the second page is clear: the journey for a user starts the second we know something about them.
An SMS will always be sent, and the user will always be subscribed to a follow--up campaign that directs a user back to your website.
The Solid Module will automatically create any required pages and subscriptions, so what we've described above, and assuming you have a compatible website framework, the entire funnel is reduced to the click of a button.
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Campaign FAQs
Your framework is designed to support the highest-yield campaigns in the industry. The following articles will generally expose you to some of the more significant Campaign and Solis modules.
A voicedrop is a small audio recording that is attached to an outgoing text or email. Used in the Funnel, this FAQ will details how to create and manage voicedrops. We will also touch on those modules that might optionally include the the voicedrop recording. The system we're describing in this FAQ are for the… [ Learn More ]
Basic Landing Pages in Yabber aren't 'basic' in a functional sense; rather, they're basic in the sense that they're created on the basis of fixed resources that generally cannot be altered. They're created in a 'hidden' landing page archive on your website and are managed exclusively in Yabber. The 'Advanced' landing pages are created in… [ Learn More ]
When we send traffic to your website from paid promotion on various social networks, or when we drive traffic via other campaigns, we'll often send them to a purpose landing page, or a distraction-free page that is designed specifically to assign value to your offer, focus on the value and conversion, and little else. This… [ Learn More ]
