In most cases, the idea with any 'cold' form is to render as few fields as possible and only ask what is absolutely necessary to attract a user into your funnel. Certainly, if a user has ever subscribed to a form and comes back to your website, those fields that are known, such as name and email, should already be populated - we don't want to add unnecessary friction to any subscription experience, so we don't necessarily need to complicate the form with information that is already known. The 'hidden' subscription form builds on this ideology by removing form fields from view if these values are known, and no other information is required. In essence, we're making the subscription to anything a 'one-click' frictionless process.
Plugin Version 0.8.9.3: Note that Version 0.8.9.3 is required for this feature to function, and the Formly module should be used (as opposed to the Legacy forms). You will see continued development of this feature as we see it in use.
The form will only hide if specifically defined, and the hidden field values must be known.
The Result
The result of the hidden form is as follows:
Pictured: The form will only hide if specifically defined, and the hidden fields must be known. Selecting the toggle returns the full form for optional editing. The submit button includes the user email.
The submit button includes the user email, but toggling the switch returns the form for editing if required. The image below shows the form with an image, but we could obviously assign anything - including nothing.
Pictured: The submit button includes the user email, but toggling the switch returns the form for editing if required. The image below shows the form with an image, but we could obviously assign anything - including nothing.
The hidden component of the form may contain any field, including calendar booking fields. The hidden feature is only applied to forms - not panels.
Where the Form Should be Used
The hidden form works well in linear content, such as blog posts, that are referenced in the funnel as higher converting pages. The subscription itself is certainly a method of escalation, but there's an expectation that we'll trigger off any other required funnel actions (such as, and at the most basic level, an email subscription). Given the nature of the mid-funnel commitment, this may be a time to send an email or SMS.
The impact of the mid funnel subscriptions significantly improves conversions.
Hidden Form Shortcode and Elementor Options
If using shortcode to render forms, use [formly form="my_form" hide_form="yes"]. The same shortcode attribute is used in location form shortcode (preferred if you choose to use shortcode; in this way the form can be easily updated in Yabber). Because this hidden form element is designed to be used in content, such as blog posts, the shortcode option is more commonly applied than Elementor.
If using Elementor, the 'Hide Form' toggle should be selected. The form will present as hidden if the user is known, or otherwise a standard form will be rendered.
Pictured: Pictured is the 'Location Form' Elementor widget. If using Elementor, the 'Hide Form' toggle should be selected. The form will present as hidden if the user is known, or otherwise a standard form will be rendered.
Advanced Hidden Form Options
There are a number of hidden form options that likely won't be documented, such as the facility to only show the form block if the user is known, or selectively show the form block if the user arrived on your website via a specific campaign or email. While these advanced features clearly improve the funnel journey, the complexity often isn't justified when offset against the perceived complexity. This is one feature we'll likely reserve for our fully managed clients.
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Related Form FAQs
Your website includes the most comprehensive form system in the industry. Some of the form features are listed below.
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Note:
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