Resulting from various State-level Government incentives and fees, one of the areas that differs significantly from state-to-state is the purchase of a first home. The FHB Panel is one of the simplest conditional features of any type to use because it serves content that is resolved by State - not interest, which is the typical method of conditional resolution. This FAQ will show you how to include a FHB (or other) panel that is shown to users based on their State. We've seen businesses use this feature to showcase content from partners in each state or similar, so the resulting content isn't limited to just First Home Buyer content.
Conditional Content and Blocks are a Big Topic
Conditional Content and Conditional Blocks are a big topic. The FAQ providing an introduction to Conditional Content should be referenced for a better understanding of our conditional methods, and there's an FAQ that details the basic usage of Blocks. In essence, Conditional Content is a means to show different content to different users based on their resolved borrowing objective, occupation, or interest type -- It is an extremely powerful feature. Blocks may be used in the same way, but their primary purpose is to manufacture Blocks of content that are 'recycled' on your website in multiple locations (allowing a global update with a single edit).
Anything Conditional is an advanced topic, but if you have the resources to assign effort into these modules, and you have the necessary website traffic to justify the time, you will invariably see far better results. All marketing - and your nurturing marketing funnels in particular - is predicated on relevance, and conditional content serves this primary funnel objective.
Example Block: It's worth noting that the paragraphs above will likely be repeated in multiple FAQs, and they will required ongoing edits as more resources are created. As such, this entire block of text (including the title) was created as a block 
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Creating State-Based Conditional Pages
Before we can assign content that'll be shown to users in each State, we should first manufacture these pages. Since the creation of Conditional Pages is referenced multiple time, an FAQ titled "How to Create Conditional Content Blocks" details the creation of these pages. If we can assume that you're creating First Home Buyer content for each state and Territory, then each geographic region will require its own page with dedicated state-level content.
We'll look at a single example for FHB Content in NSW. We've created a page and assigned it to the 'Website Examples' category (we'll talk about this shortly, but you should assign it to a Category called 'First Home Buyer Geo' or similar. Once the page is created, select 'Save'. The Content is now created in your website's Conditional archive and may be used by any of the Conditional Modules.
Pictured: We'll look at a single example for FHB Content in NSW. We've created a page and assigned it to the 'Website Examples' category. Once the page is created, select 'Save'. Conditional content is updated at any time so you'll be able to edit it at any time.
We should now repeat the above for all other States and Territories. Conditional content is updated at any time, so you'll be able to edit in real-time at any time.
Conditional Content Categories
Added not long before the creation of the FAQ, Conditional Content categories were a late addition to the game. The similar (but different) Blocks Module includes Categories and Tags and they've become a defining feature of how the system is used. Conditional Content has always included 'Groups', but the parent category of the Content is a Primary Group, and it's one that required inclusion. You can expect some Block-style features built into the Conditional Module soon.
the Geographic Pages should generally be assigned to their own Category for ease of navigation. Something akin to 'First Home Buyer Geographic' or similar might be appropriate.
Creating the Geographic Content Assignments
At this point we've created a single page for each State and Territory, and these Conditional Content Blocks are created on your website and they're now ready to be included into any of the Conditional tools. We now need to define what pages are associated with each location so we know what page to show for each State.
You've already created the Geographic Content so you're aware of where the Conditional module is hidden. The Geographic options are located under a submenu item called 'Geo'. Select it and the website select menu will be returned.
Pictured: You've already created the Geographic Content so you're aware of where the Conditional module is hidden. The Geographic options are located under a submenu item called 'Geo'. Select it and the website select menu will be returned.
Yabber is a multi-website system so you should first select your website. A panel is returned with each State and Territory. You should map a page to each location and select 'Save'. Note that there's a 'Default' location - this content applies in all cases where the location of the user cannot be resolved.
Pictured: Yabber is a multi-website system so you should first select your website. A panel is returned with each State and Territory. You should map a page to each location and select 'Save'. We've simply mapped all locations to our simple example page.
Changes are made immediately on your website.
FHB Geographic Elementor Block
The Elementor widget that'll render FHB Geographic Content is located by searching for 'geo'. Drag and drop into your page and position it as necessary. Two options apply: you may select the 'Resolved (Default)' option which will show content based on the resolved location of a user, or you may specifically select the page content you wish to show - the former option is obviously preferred. There's very few reasons why you will show static content when the purpose-built Blocks module does so far more efficiently.
Pictured: The Elementor widget that'll render FHB Geographic Content is located by searching for 'geo'. Drag and drop into your page and position it as necessary. Two options apply: you may select the 'Resolved (Default)' option which will show content based on the resolved location of a user, or you may specifically select the page content you wish to show - the former option is obviously preferred.
FHB Geographic Shortcode
You may render the GHB Geographic block with the shortcode of [geopanel]. While you may supply the state as an attribute, you may also render specific Conditional pages with the shortcode of [bm_conditional c="123"] - this shortcode may be copied from the Conditional Review panel. This content-specific block may be required in those cases where you've chosen to have First Home Buyer page for each State and Territory in Australia, and the Conditional block will be returned simply as a static block (while it might be dynamically resolved elsewhere).
The result of [geopanel] on this website will returns a single page for NSW. The content is returned like any other and is indistinguishable from other content on the page. We've returned the content between the two single dots so you're able to identify the specific block of content returned.
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This is example FHB Geographic content for NSW.
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When the Geographic content is updated in Yabber it will immediately become active on your website. You may also reassign pages to locations at any time.
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Conditional Content FAQs
The Conditional content module is significant. The FAQs listed below may exclude some of the basic conditional features, such as some of the Front Page conditional blocks.
The First Email is an action that will conditionally send the first email to a user after a subscription of any type based on their form interaction. The First Email sent to a user will be determined based on the nature of their subscription - are they a subscriber, phone contact, or calendar booking? A… [ Learn More ]
The Conditional Content Blocks arguably the more effective method of rendering blocks of conditional content. The 'Blocks' module introduced similar functionality to what we're about to described, but if you're starting with Conditional Content, we'd suggest you use this module rather than Blocks simply because of the ease a single page may be assigned… [ Learn More ]
Conditional Content is one of the defining features of your website framework. Despite the fact the Conditional Content blocks are often avoided because of the perceived complexity, they seriously amplify the effectiveness of any organic or promoted funnel. We appreciate that many brokers just 'want a website', and that's find, but if and when the… [ Learn More ]
We generally advocate for brokers to position themselves in various ways by way of standalone websites that have a defined siloed audience and serve a very specific purpose. However, managing multiple websites can be problematic for a number of reasons, with duplicate content and time requirements probably topping the list. If managed correctly - and… [ Learn More ]
You want those marketing assets on the periphery to property represent your brand, but you also want them to be consistent with your trending website traffic or consumer sentiment. For example, with the introduction of a FHB or Investor incentive of some kind you will likely want your broader marketing footprint to reflect this, or… [ Learn More ]
You want those marketing assets on the periphery to property represent your brand, but you also want them to be consistent with your trending website traffic or consumer sentiment. For example, with the introduction of a FHB or Investor incentive of some kind you will likely want your broader marketing footprint to reflect this, or… [ Learn More ]
It's typical to change your social media banners of all types based on seasons, such as Christmas, Anzac Day, Easter or similar. A module in Yabber permits you to define start and stop dates for a specific banner, and that banner will automatically be applied (and later replaced with your 'default' banner). This FAQ shows… [ Learn More ]
Conditional Content is content that is delivered to a user based on resolved borrowing objective, occupation, campaign links, or interest. In the property field the Interest might be a particular type of property or a category of buyer. Supported by BeNet, the use of Conditional Content must be considered an advanced feature, although those… [ Learn More ]
Almost without question, BeNet is the single most sophisticated AI made available in the finance industry. For all intents and purposes, it has to be considered to be an extremely knowledgeable mortgage broker with an expert understanding of digital marketing, processes, systems, policies, property, finance, best practice, and your marketing efforts. BeNet is connected to… [ Learn More ]
In a previous FAQ we look at how to create and manage "Entry and Exit Intent Modals" for Your Entire Website or a Single Page. The system defined modals that will shown on your website after a defined number of seconds, or when the user indicates intent to leave the page. In this FAQ… [ Learn More ]
This FAQ will details how to use the standard Entry and Exit modals on your website. The Modal module is quite large and includes a number of options designed specifically for the finance industry, so what we're dealing with here is how to create and maintain the 'standard' entry and exit modal as it applies… [ Learn More ]
Resulting from various State-level Government incentives and fees, one of the areas that differs significantly from state-to-state is the purchase of a first home. The FHB Panel is one of the simplest conditional features of any type to use because it serves content that is resolved by State - not interest, which is the typical… [ Learn More ]
Conditional Content is content that is delivered to a user based on resolved borrowing objective, occupation, campaign links, or interest. Your website is a shape-shifting chameleon in that it delivers different content to different users in order to maintain higher levels of engagement and ultimately convert more clients. Conditional features are designed to amplify the… [ Learn More ]
Forma And Panel escalation is a component of the large Conditional Content framework that underpins your mortgage broker website and finance funnels. Basic conditional content features are introduced in an FAQ titled The Basics of Conditional Content and Interest Types, while advanced methods are addressed individually. One of the simplest conditional options to employ… [ Learn More ]
