In the Formly FAQ where we detailed how to create a subscription form, we introduced the concept of placeholders, or those pieces of text that are dynamically replaced with another piece of text when an email is sent. This simple feature allows you to use templated designs with dynamic user content. While the amount of content you may replace or add to emails is significant, this FAQ will details those placeholders that are available in emails sent to a client as part of the First of Second Email, or those notifications sent to a business. The email and SMS placeholders are extensive so only the most common are listed below.
The process of creating forms and assigning specific form automation is detailed in an FAQ titled How to Create a Website Lead Form and Assign Automation. Other FAQs details how to create custom email templates and SMS Templates. The process is simple and intuitive, although there are subtle differences between those placeholders in notification email and standard emails sent via the Email Marketing module and SMS Module.
Notification Placeholder Review
Following are the primary (incomplete) notification email and SMS placeholders.
General
- %%website%%
- %%page_id%%
- %%page_title%%
User Attributes
- %%first_name%%
- %%last_name%%
- %%full_name%%
- %%mobile%%
- %%phone%%
- %%email%%
- %%message%%
Calendar Bookings
- %%calendardate%%
- %%calendardate_long%%
- %%date%%
- %%calendartime%%
- %%time%%
- %%day%%
- %%start%%
- %%end%%
- %%iso_start%%
- %%iso_end%%
- %%tz%%
- %%timestamp%%
Resolved Geography
- %%ip_address%%
- %%state%%
- %%country%%
- %%continent%%
Special Placeholders
- %%is_booking%%
- %%verification%%
Advanced
- %%bmuid_id%%
- %%bmsid_id%%
- %%bmuv_id%%
- %%unique_id%%
We'll now look at how the placeholders are used.
Placeholders in the WYSIWYG Editor
You do not have to remember placeholders as they're shown in the standard email and SMS editor. Simply click on the placeholder and it is placed into the message container.
Pictured: You do not have to remember placeholders as they're shown in the standard email and SMS editor. Simply click on the placeholder and it is placed into the message container.
Sensible use of placeholders should apply. Don't use placeholders if 'replacement' information isn't available.
Email and SMS Placeholders [ Explained ]
The Email Marketing Placeholders are shared with the SMS Module, so any example shown below as it relates to email is the same process used when creating SMS Templates. The primary Email Marketing system works a little differently, and while there's significant overlap in placeholder availability, some are not available (such as booking times), while there's other 'behavioural' or 'geographic' content that can be applied to 'general' email campaigns.
A Notification Email is one sent as part of the early subscription, so the First or Second Email (or SMS). It also includes those emails and SMS messages that are generated for delivery to you. A non-exhaustive list of those placeholders are detailed below.
%%website%%will be replaced with the domain from where the form was submitted, such as beliefmedia.com.au. %%page_id%%' and %%page_title%% returns the Page ID and Title of the page where the form was submitted.
%%firstname%%, %%first_name%%' (primary), %%lastname%%', %%last_name%% (primary), and %%full_name%% work as you would expect. Even if a full name is submitted via a 'First Name' field, it will be resolved to name parts. For most website leadgen campaigns you will use only the first name.
%%mobile%%, %%phone%%, %%email%%, and %%message%% will return user submitted details as you would expect. The %%message%% is returned only when the form is part of a contact form, or when the contact panel is included in a standard form (usually below the toggle if not used on a standard contact page).
The calendar options usually comprise of just the Date, Day, and Time, although various alternatives may apply.
%%calendardate%% - Saturday 8th February.
%%calendardate_long%% - Saturday 8th February 2025.
%%date%% - 8th February.
%%calendartime%% - 7:00am - 7:30am.
%%time%% - 7:00am - 7:30am.
%%day%% - Saturday.
%%start%% - 7:00am.
%%end%% - 7:30am.
%%iso_start%% - 2025-02-08T07:00:00.0000000.
%%iso_end%% - 2025-02-08T07:30:00.0000000.
%%tz%% - AUS Eastern Standard Time (Microsoft Timezone).
%%timestamp%% - 1738998000 (UNIX Timestamp).
%%is_booking%%
The following placeholders return the resolved geogrpahy of the user,
%%ip_address%%
%%suburb%%
%%state%%
%%country%%
%%continent%%
There are a number of placeholders that are used that'll be replaced with content, one of which is %%verification%% - relevant to email and SMS verification messages. Used in an email the placeholder will be replaced with a a URL, and used in an SMS it'll be replaced with a code.
%%verification%%
THere are a large number of administrative placeholders that might be used if you're engaging with higher-end analytics. The following placeholders normally wouldn't be used and can be ignored in almost all cases.
%%bmuid_id%% - BM User ID
%%bmsid_id%% - Session ID
%%bmuv_id%% - Unique View ID
%%unique_id%% - Unique ID (associated with the page view)
Considerations
If no broker notification is created, we'll generally send you the details. There are over a dozen ways to be notified of new leads and it is your responsibility to ensure that at least one of them is active.
Placeholders may be used in titles and content.
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Related Form FAQs
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Note:
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Email Marketing Module FAQs
FAQs related to the Email Marketing module.
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SMS Marketing FAQs
The SMS Marketing module is quite large and includes dozens of features. Review additional functionality below.
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A voicedrop is a small audio recording that is attached to an outgoing text or email. Used in the Funnel, this FAQ will details how to create and manage voicedrops. We will also touch on those modules that might optionally include the the voicedrop recording. The system we're describing in this FAQ are for the… [ Learn More ]
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