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Category: Funnel Theory

Business
Martin Khoury

How To Write, by David Ogilvie

On Sept 7th 1982, advertising legend David Ogilvy sent an internal memo to all his employees titled “How to Write.” It is direct, effective, and

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Blog
Martin Khoury

What Is a Landing Page?

The landing page is a webpage that is designed with a single purpose: a conversion. You’re looking to return a page free from distraction (so

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