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Aviation
Martin Khoury

Alaska Airlines Commercial from 1984

This commercial is brilliant. In a historical sense, it demonstrates the paradigm shift in both the airline product and passenger expectations in the airline industry

May 7, 2010
Aviation
Martin Khoury

Branding Braniff International

The brilliant Braniff International (1928-1982) advertising campaign of the late 60s was a broad strategy employed to re-invent the airline and its struggling brand from

March 25, 2010
Aviation
Martin Khoury

The Braniff Airlines Air Strip

The Braniff International (1928-1982) Air Strip television and print advertising was part of a broader campaign that was used to re-invent the airline. Read about

March 25, 2010
Aviation
Martin Khoury

Air New Zealand and the Saverjet Parody

The Saverjet viral video campaign is orientated around the operations of the budget (and fictitious) airline SaverJet.com (website no longer exists). It plays out as

March 24, 2010
Aviation
Martin Khoury

Jetstar and Sunrise: Cash for Comment

When made a so-called exclusive appearance on Australia’s channel 7’s morning show, , it caught the attention of the ABC’s program. The riveting Sunrise “interview”

March 22, 2010
Aviation
Martin Khoury

Air New Zealand’s Cougar Campaign

In the aftermath Air New Zealand’s successful television and print campaign, they have launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010

March 21, 2010
Aviation
Martin Khoury

The Day United Airlines Twitter Was Hijacked

There are a number of risks associated with using third party applications to manage online relationships with customers. We discussed the recently, but that one

March 17, 2010
Aviation
Martin Khoury

Fat Kevin Smith, Southwest and Twitter

On February 14th, Kevin Smith was boarded onto a flight only to be disembarked shortly afterwards because staff felt that that they couldn’t justify carrying

March 15, 2010
Aviation
Martin Khoury

Kulula Airlines: Flying 101

South African Low Cost Carrier have recently released a unique livery on one of its new Boeing 737-800s (registration ZS-ZWP), entitled “Flying 101”. Various sections

February 9, 2010
Aviation
Martin Khoury

Terrible Turkish Airlines Advertisement

Every now and again there’s a print advertisement in the airline world that makes you question the intent of the marketing company. The following is

February 6, 2010
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The comparison rate is calculated on a secured loan of $150,000 with a term of 25 years with monthly principal and interest payments. WARNING: This comparison rate is true only for examples given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate. Important Information: Applications are subject to credit approval. Full terms and conditions will be included in our loan offer. Fees and charges are payable. Interest rates are subject to change. Offer does not apply to internal refinances and is not transferable between loans. As this advice has been prepared without considering your objectives, financial situation or needs, you should consider its appropriateness to your circumstances before acting on the advice. [ Example Credit Guide Link ]
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