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Aviation, Blog

Avianova Bikini Girl TV Advert

Russia's number one low cost carrier, Avianova, have created an interesting TV commercial featuring cabin crew scantily dressed in bikinis washing one of their aircraft, while a group of airport fire fighters watch on. It plays like something you expect to see on one of those seedy pay-per-view channels in a cheap motel room - minus the nudity. Slow the clip down, play some 70's chicka-chicka-bow-bow music, degrade the quality of the video, and you have an award winning adult film.

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It appears that the term 'low cost' not only extends to their operation, but perhaps their flight attendants as well.

Airlines do have to be careful when creating campaigns like these. Despite the viral nature, the long term effects can impact unfavorably upon the airline brand as they continue to be remembered for one reason... or is this the point? Certainly, sexualising the cabin and crew can potentially translate to unfavorable behavioral issues from guests in the cabin.

Perhaps Russia's culture is less sensitive to this kind of advertising than us sensitive and politically-correct westerners?

Video Background music by Paul Rothman - "It's Such a Good Night."

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Martin Khoury

Martin is the Managing Director of BeliefMedia Pty Limited, and Australia's leading Finance Marketing Specialist. He is supported by a team of Australia's finest. Read more about Marty here.

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The comparison rate is calculated on a secured loan of $150,000 with a term of 25 years with monthly principal and interest payments. WARNING: This comparison rate is true only for examples given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate. Important Information: Applications are subject to credit approval. Full terms and conditions will be included in our loan offer. Fees and charges are payable. Interest rates are subject to change. Offer does not apply to internal refinances and is not transferable between loans. As this advice has been prepared without considering your objectives, financial situation or needs, you should consider its appropriateness to your circumstances before acting on the advice. [ Example Credit Guide Link ]