We've reintroduced a program for those that have invested in poor advertising programs. If you come to us from lower-performing and non-compliant programs such as Broker Grow, Bizleads, and a few others, we'll increase your conversions by 300% or give you $20'000.The point of the exercise is to showcase and expose the nonsense programs floating around the market.This far we've seen improved results between 500% and 'immeasurable' (given so many 'systems' just didn't work, so we were comparing results against zero). Call me on 0400 777 300 for more details.Limited time. May be a wait period to start. Conditions apply (such as a video detailing results).

I've spoken of the illegal 'Mortgage Magnet' operation in the past, so I won't repeat myself. The comments on this ad (taken at 10FEB2025, 12.23AM) shows the lack of comment oversight.Such a scam. Any ACL holder that doesn't police their downline advertising or lead source should be considered in breach of legislation.

We've provided further updates to the agile website footer and header menu modules.Built in Yabber, each menu item links to a page, modal, email, telephone, or login modal. The entire design is customisable, and each menu is assigned to a defined location.The menu update includes improved tracking, more advanced trigger handling (in Yabber), and a modified framework for scalability.Any change to either the header or footer menu takes seconds, and the menus may be applied to any footer template.The menu and footer menu module is obviously just one part of the broader menu and footer panels.It's just another reason your website will do better, and serve you better, than others.We'll have an FAQ published on our website later today

Let's talk about this first day campaign. It resulted in 56 distinct refinance leads at $1.53 per lead. Conversions are expected to be around 30% (slightly below our own average, but far higher than industry).Results aren't typical, so why did this campaign perform so well (when leads normally average $11)?(This ad was a company first after they introduced their first 25 partners). First, it started with our website. You don't win the funnel wars with mediocrity. It's a no-brainer. Second, the ad was content. Real content. Not talking heads or nonsense, but real edutainment.Copy was great, compelling, and had only one defined promise, but it highlighted the core points of positioning.The landing page was simple and continued with the ad conversation. It obviously included a form with conditional redirections. We didn't ask dumb 'disqualifying' questions (those dumb questions that disqualify brokers and alienate users). The funnel continued with further website integration. Third, automation was great, and the follow-up value was overwhelming. The conditional funnel logic was a work of genius :)Targeting was based on reviewing Census data. It wasn't copycat guesswork. It's what we call an abstracted audience (positioning based on data). It's the difference between 'advertising' and just throwing up some generic Facebook ads. Most do the latter. Typical lead cost is around $11-12, so today was exceptional, but also expected. It's just what happens when it's done properly.So, that's what a $35m+ day looks like. Some brokers won't do that in an entire year. And it cost ~$90.Meanwhile, some brokers buy leads, while others navigate the array of nonsense options floating around the market.

This might be obvious to many of you, but it's one of those toilet-tactics that'll add an easy 50m to your operation with minimal effort (1m a week is worst-case). There's only a handful of brokers I work with that do what I'm about to describe and they're all seeing great results. Banks have big advertising budgets, and their ads get lots of engagement. Follow all lenders, and then contact those that have commented directly if they've expressed interest of any kind. It's surprisingly effective. You're exposed to a 'buy now' market, and you're not paying for it. It just works. Once you have somebody on staff, have them perform the function for just 20 minutes twice a day. If you're one of our clients, talk to us about how we aggregate comments and then send AI messages. When a user comments on your own ads, ensure you hide that comment to limit exposure.There's obvious ethical issues with what I've described, but one could argue that you have a vocational responsibility to offer help when you see somebody that needs it. Contacting those that comment on other brokers ads is where it starts to get dodgy.

The Re-Mortgage brand run by 'Mortgage Magnet' is one of the most dishonest leadgen services in the industry. They engage in false advertising, predatory practices, fraud, and they disregard about every piece of legislation designed to protect consumers. They're an example of 'Worst Interest Duty'.We've critiqued Mortgage Magnet numerous times in the past (in fact, in the last week I've spoken to a broker that lost his business on the back of buying leads from these charlatans), and we're not going to critique them again. The point of sharing this recent screenshot is just to share the comments. They're usually deleted pretty quick, but in this case we get to see a few before they're removed.

Domenico is leaving for Rome tomorrow on a very short-notice gig to support one of our entertainers. As a result, we'll have to pause website upgrades until late next week.

Every now and again we attract a client with a very specific set of challenges. This is one of them. Meet 'Milly'.

With the need to carry more broker bums on weekends, we've invested in a few extra seats. It's called the 'Broker Mobile', or 'Bro Mobile' for short.

I'm in Wagga, Junee, Temora, Albury, and other nearby areas visiting brokers for the next few days. Call me on 0400 777 300. M.

The reason I occasionally carry on about the (lack of a) comparison rate in advertising isn't just because it's illegal, or because it highlights a bigger picture issue with broad business compliance. The reason the bread-and-butter requirement grinds my gears is because the rate is used to deceive consumers. There's a word for *knowingly* and deliberately deceiving a consumer: fraud. I wish those people with a voice would start using it and put an end to the ubiquitous nonsense.Of course, the comparison rate is one issue of about 30 that are routinely ignored. Your service is amazing, and you don't need to lie in your advertising. You absolutely don't need to intentionally introduce deception or lies in order to attract business.

For the last few years we've made attemps to call out illegal, non-compliant, unethical, or offensive financial advertising. Originating mainly from pay-per-lead services, the plethora of deceptive finspam has left a permanent stain on the industry's underpants.We were fortunate to be asked to provide advice and guidance to various groups over the last year, and it's great to see Facebook implement many of the changes we've suggested. What they've introduced is a good start. It's not a fix, but it's another layer of protection for consumer.After we authored our final recommendation, we asked 72 lenders to endorse our prposals, and we were thrilled to receive 72 responses. Of the 41 aggregators we asked, none chose to endorse what was essentially a manifesto for ethical advertising.As far as Facebook is concerned, anybody running ads will have to validate themselves and their licencing. We've completed this with all our active clients, so this post is for everybody else.From Facebook:To help prevent fraud and impersonation in financial products or services advertising, and in some cases to comply with regulatory authorities, Meta may ask you to verify information about yourself or your organization in order to publish ads that promote financial products or services. These requirements are intended to promote consumer safety. Before running eligible financial services ads, advertisers will need to verify information about the ad beneficiary and payer, including their Australia Financial Services License information (unless otherwise exempt). Generally, the beneficiary is the individual or organization benefiting from the ad, whereas the payer is the individual or organization paying for the ad.Eligible financial services ads will need to contain a Paid for By disclaimer, featuring the name of the individual or organization paying for and/or benefitting from the ad. The clickable disclaimer leads to a separate info sheet. https://en-gb.facebook.com/business/help/719892839342050.. #beliefmedia #linkedincompany #linkedin #advertising #facebookmarketing #facebookadvertising #marketing [title: FB Verification Required For Financial Advertising]