We've discriminately posted some screenshots of our updated mortgage broker website framework over the last few days, but I'm sharing this everywhere.We only built a website framework because your business relies on it (we had never inherited a suitable product previously). Leaning on a leading web presence assigns value to all programs, and it's (part of the reason) why those guys we work with do better than others.While there's thousands of updates applied to the latest website framework release, perhaps one of the more significant inclusions is password-protected modules for various areas of your operation (building on the soon-to-be deprecated legacy partner modules).Authenticated modules include the following:- Clients. Will eventually provide a full client dashboard. In the meantime, it'll be used for client resources.- Partners. Will replace our 'PartnerDashboard'. Necessary for a full, formalised, and attractive partner product. Our partner program is huge.- Education. A funnel tool for protected resources. Generally used pre-conversion- Yabber. We'll migrate some of our big-ticket tools direct to your website, such as email and SMS marketing, social media and document library. We'll also migrate some of our advertising tools. Big project.- Mentors. A module to support a full, compliant, and competency-based professional development program. The plan is for it to be used by new and existing brokers and support staff.We don't do a CRM - (that's what your agg platform is for... we build marketing tools) - so we use Microsoft Outlook contacts as a primary user source (we also integrate with a dozen other MS systems). The value of what I've just described isn't realised until you start using itA lot of brokers just 'have a website'. Bad decision. You need to operate a digital framework that'll support and grow your business, support *real* funnels, and actually attract and convert clients.Give me a call. 0400 777 300. .. #beliefmedia #linkedincompany #linkedin #marketing #marketingfunnel #yabber #website #elementor #finance #mortgagebrokers #mortgagebroker [title: Updated Authenticated User and Business Modules in Yabber]
This update is worthy of mention, not only because its a (noteworthy, albeit minor) website framework update, but because it's something anybody can do very easily (with good reason to do it).In the former website framework, all RBA articles were published as children of a post in the Resources module. The problem with this setup is that it required a user to log into Yabber, accept terms, and activate automation. The other problem? Only a few people jumped through the hoops and competes the task.We've created a standalone RBA archive, and all statements and other important news is now submitted to your website by default.The purpose of the archive? When emails are sent to your users (at any time, but particularly on RBA Tuesdays), we'll link to *our* website directly. This gives us leverage and provides an opportunity to convert. It opens up a pathway and gives us ownership of the funnel.The SEO canonical URL for each post is assigned back to the RBA source, but all other and necessary graph tags are applied.It's a cool feature that often attracts really good engagement (having a dedicated post type gives us additional stats that were previously difficult to resolve). If you're not a client, you can simply create your own archive manually. It's a little thing, but a lot of little things adds up to a big thing.
What does the consumer and business equipment pages look like in our mortgage broker website framework?Automotive, marine, aviation, and other types of finance is gateway lending that'll path the way for other types of finance, so like it or not, your website needs the information, and quite frankly, it'd be careless if it wasn't there. There's a little bit of overlap with the business module, but the pages are generally quite unique. There's a few quasi entry-landing product pages that includes jetskis, aircraft, commercial kitchens, motorcycles, and so on, and they're all necessary to satisfy the consumer-facing EEAT attributes (Expertise, Experience, Authoritativeness, and Trust), and they feed search engines with the same.Don't discount equipment. We now have equipment guys financing hundreds of vehicles a month. It's quick, easy, and a great service to provide. You'll write their home loan later on. These pages aren't promoted or linked predominantly. In fact, we only have a visible 'Auto' link in the header, and many brokers will remove it. I'm total, there's probably less than 15 equipment pages, but they're all tied together via the primary core FAQ module.
What do the standard broker website PDP (Product Description Pages) look like? The attached screenshots are of the pages that make up the core 'evergreen' cornerstone content that every website requires, and each page is designed to funnel a user through to other resources or escalate. The purpose of tech page? A contact conversion.Attached is 20 images of which almost all are your standard 'product' pages. Each follows a high-performing modular format that satisfies those core conversion requirements (statement, offer, contact and appointment links/forms, FAQs, video, testimonials, and Insights). There's a ton of other info, but there are some core page attributes that are simply essential.There's just so much to each of these pages, and a full explanation will make its way onto our website within a few days. The level of customisation, the funnel pivot points, the conditional options, and the created pathways are all *far* superior to any competing product, and the pages are more effective than what you're using now.Some pages are not shown in the primary menu (pictured), but the menu can obviously be altered. There's also three industry pages - medico, legal, and essential services - and these pages supplement the alternate front-page (Switch) options we shared the other day (they're product pages and not information pages). Some pages aren't of much apparent use, but search engines require them for the purpose of EEAT, and you require them (for the same reason) as an organic funnel launch pad. The broker website has countless pages (97.6 million to be precise), but it is on these pages where your users will likely end up.So much to discuss, but we'll wait for our blog articles and FAQs.
What does the business section look like on our mortgage broker website framework?Not much has changed in the various updates and there's still around 12 basic pages. Unlike resi and associated lending, we have some information pages to supplement the FAQ module (pictured as truncated screenshots).Business lending is easy and essential, and it's a gateway into residential and commercial finance.There's a ton of business tools in the framework, such as address autocomplete, ABN lookup, and non compliant business forms.All pages obviously have calendar integrated forms, videos, testimonials, and our new 'Insight' blocks. It's not a big-ticket section, but it's an important one. When fishing for partners, this module makes a big difference. More information will be available on our website within a few days.
Why does the new website framework include (at least) 12 versions of the front page. This is a big question that will be introduced in our blog, but here's the short version.1. If you choose to position your website in some way, there's some options that you may choose from.2. The pages are just pages, so they can be linked to from anywhere for any reason.3. The pages integrate with our 'Switch' module. If the borrowing objective of a user is resolved, or we identity the primary user interest, we can force an alternate font page to be shown for that specific user. If relevance is is a key funnel commodity (and it is), then the Switch module is one of the most powerful tools in your digital toolkit. If a user submits a form for a specific purpose, or they arrive on an industry-specific landing page, this usually forces 'Switch' to action.
Pictured is three of the (15 or so) archive pages on the new website framework - the Finance Archive, Services Archive, and Resources Archive. These pages are difficult to find and are used more of an internal sitemap than any functional page.What the image will do is give you an indication of some of the evergreen cornerstone pages we've added. Pages that were previously 'bundled' in with others are now standalone, so development finance, commercial finance, debt consolidation, private funding, self-employed, and agriculture/farming all now have their own home. In total, there's around 17 finance types with some having child categories, such as equipment and business. Other siloed finance pages are introduced and another post will detail how and why they're used. A standalone medico page, for example - one that we've always used - is created as an 'alternate' front page, and it has had a serious facelift.If you're able to read the text on the 'Resources' archive, you'll see that we've introduced direct access to the Streets module (a gateway to around 20-million pages), the emergency search, and a few others. Some modules, such as Streets, property listings, and the comparison engine, will become effective with a rapid schedule of plugin updates. We expect to use a large number of modal tools to make use of these features. We've introduced an 'Insights' post type for case studies, and not unlike the FAQ module, we expect brokers to publish these in a segmented way so the most relevant case studies are shown. We've tied this into the Property module (with links to the Testimonial module) so you're able to use the feature for 'Recently Financed' widgets - a feature we've tested on one site with success. This funky feature is scheduled via a plugin update on the 3rd April.We have completely removed RBA statements from the Resources module, and these posts will now live in their own 'RBA archive' - a far cleaner way of displaying this type of content.A ton has changed.
With great power comes great responsibility. When the mortgage industry accounts for over 75% of all volume, one expects that industry to represent themselves with honesty and integrity. The biggest reason it *isn't* okay to use rates in your advertising is if you're using them to bait consumers into forming a false impression. In other words, you want to trick them.Comparison rates are kind of pointless but they exist for a reason, and their use is legislated. If you knowingly engage in advertising you know is illegal, you run the risk of losing your business.Attached images are just a sample - we have thousands You don't have to lie or deceive.The neglect irritates me.
Spent some time shooting some video today with Andrew and one of Sydney's top property sales agents. We talked about all things construction and building contracts.There are still boneheads in the industry that'll tell you this isn't necessary.
Over the next 48 hours we're pushing over 60 new features and stylistic updates into our website framework. Some updates are minor while others are significant - the 'Headings' module sits on the 'minor' side.We'll share an update on our conditional and fully-integrated 'Buttons' module tomorrow. The 'Buttons' update is significant, and the feature is one you'll probably use regularly. Another noteworthy and reasonably major update we push tomorrow replaces the 'Education' section of your website with a password protected resource, and the RBA components of that section are migrated to their very own post type - stay tuned. There are a large number of ways in which to return various heading content blocks on your website, such as headings, titles, statements, and blocks - most of which are detailed in our website FAQ module. However, these assets are usually used in the design of certain pages - most notably landing pages - and they aren't always entirely suitable for top-to-bottom standard blog articles. For general linear pages and blog articles we have the 'Heading Shortcode' available to us, and the linked FAQ article describes how it is used.From a user-optimisation point-of-view, we've found that creatively applying some differentiation in headings makes the reading excursion more enjoyable, and it breaks up the boring monotone of your page. When the icon is used we've found that a higher number of users will scroll to the bottom of the page.Our should be noted that heading shortcodes have applied since 2016. This update simply integrated Yabber and provides more stylistic options.The module is heavily linked to the new 'Headings' module, and this feature is discussed (in brief) from within the shortcode article.https://www.beliefmedia.com.au/faq/headings-shortcode
UPDATE. We've reintroduced a program for those that have invested in poor advertising programs. If you come to us from lower-performing and non-compliant programs such as Broker Grow, Bizleads, and a few others, we'll increase your conversions by 300% or give you $25'000 (increased by 5k).The point of the exercise is to showcase and expose the nonsense programs floating around the market.This far we've seen improved results between 500% and 'immeasurable' (given so many 'systems' just didn't work, so we were comparing results against zero). Call me on 0400 777 300 for more details.Limited time. May be a wait period to start. Conditions apply (such as a video detailing results).
We've reintroduced a program for those that have invested in poor advertising programs. If you come to us from lower-performing and non-compliant programs such as Broker Grow, Bizleads, and a few others, we'll increase your conversions by 300% or give you $20'000.The point of the exercise is to showcase and expose the nonsense programs floating around the market.This far we've seen improved results between 500% and 'immeasurable' (given so many 'systems' just didn't work, so we were comparing results against zero). Call me on 0400 777 300 for more details.Limited time. May be a wait period to start. Conditions apply (such as a video detailing results).
